Tourism Breaking News
The Sommet Education Foundation and Les Roches announced their partnership with UN Tourism in launching the Social Innovation Challenge, a global call to accelerate startups and scaleups that deliver sustainable, inclusive, and green solutions with measurable social impact. The initiative is powered by strategic partners: Sommet Education Foundation as the education partner, the non-for-profit entity from Sommet Education, world leader in Hospitality Education, and with the involvement of its world-leading hospitality school, Les Roches. With tourism contributing 10.4% of global GDP in 2023 and supporting 319 million jobs worldwide, the challenge comes at a pivotal time. As the sector recovers from global disruptions, new models are needed to address climate change, inequality, accessibility gaps, and the need for regenerative growth.
Natalia Bayona, Executive Director of UN Tourism, says: “Innovation is not just about technology—it’s about empowering people, preserving our planet, and shaping a more inclusive and resilient future for global tourism. Globally, social enterprises contribute over 5% of GDP in many countries and employ millions, with a significant focus on tackling inequality, environmental sustainability, and community development. This challenge is a call to action for solutions that place social innovation and equality at the heart of tourism.”
Anouck Weiss, Co-Founder and Executive Vice President of the Sommet Education Foundation, said: “At Sommet Education Foundation, we are committed to empowering the next generation of changemakers through access to world-class hospitality education. By supporting the Social Innovation Challenge, we aim to not only foster inclusive and sustainable tourism—but also to provide the skills and knowledge needed to shape bold ideas into innovative products and services. These scholarships will enable individuals from disadvantaged backgrounds to enter prestigious institutions like Les Roches, equipping them with the tools to drive meaningful social impact. Education is the engine of transformation, and through this initiative, we are nurturing talent that will lead tourism into a more resilient, equitable, and regenerative future.”
Carlos Díez de la Lastra, CEO of Les Roches, added: “Tourism has the power to transform societies, elevate communities, and inspire global progress when anchored in inclusivity and sustainability. At Les Roches, we believe education is the spark that turns ideas into movements and equips hospitality leaders to shape the future. By supporting the Social Innovation Challenge alongside the Sommet Education Foundation and UN Tourism, we are helping accelerate solutions that can deliver real impact for communities and the planet.”
The Challenge is open to entrepreneurs, startups and scaleups with a disruptive approach in the tourism sector, offering solutions that have at least a minimum viable product (MVP) or are ready for implementation. The UN Tourism Social Innovation Challenge is also backed by Plug and Play as the technology partner, and TORNUS Agency as branding and communications partner.
Applications will close 8th December 2025.
Selected finalists will gain access to a wide range of strategic benefits, including:
• Up to 6 full scholarships financed by Sommet Education Foundation for higher education programs from 9 to 12 months in hospitality education and international hotel management delivered at Les Roches campus in Marbella, Spain.
• The opportunity to pitch at the UN Tourism Demo Day, and connection to a global network of 90+ investors and leading tourism corporations in over 160 countries.
• Finalists personalized mentorship through the UN Tourism Innovation Network.
• Exclusive Plug and Play benefits such as access to the Silicon Valley Summit.
• Scholarships offered by the UN Tourism Online Academy.
