Sabre Corporation partners with SalamAir to boost global distribution

Sabre Corporation has announced a partnership with SalamAir, aiming to strengthen SalamAir’s global footprint by leveraging Sabre’s marketplace and worldwide distribution capabilities. Under the new agreement, SalamAir’s full range of flights and services will be accessible to travel agencies across the globe through Sabre’s advanced global distribution system (GDS). The move is expected to significantly enhance the airline’s international visibility, attract new customer segments, and accelerate revenue growth. “Our partnership with Sabre marks a significant milestone in SalamAir’s growth journey,” said Steven Allen, Chief Commercial Officer at SalamAir. “By utilising Sabre’s robust global distribution platform, we aim to achieve greater global visibility, reach new markets, and offer our affordable travel options to a wider audience.” For Sabre, the collaboration highlights its ongoing commitment to supporting airline partners in the Middle East with cutting-edge travel technologies. Recently, SalamAir renewed its long-term agreement with Sabre for the Radixx Reservation System, further reinforcing Sabre’s credibility and reliability as a technology partner.