Qatar Tourism and the Police Officers Institute collaborate to launch the “Qatar Ambassadors: The Road to Excellence” training program

Qatar Tourism, through the Service Excellence Academy, has launched a new training program titled ‘Qatar Ambassadors: The Road to Excellence’, which is being implemented in collaboration with the Police Officers Institute of the Ministry of Interior, with the aim of improving the visitor experience at all entry and exit ports by developing the skills and knowledge of port and passport officers.
The first-of-its-kind training program lasted for three days and concluded with the handing over of 20 graduates certificates of completion on October 22 at the Civil Defense Officers Club. During the program, the important role of passport officers as “ambassadors of Qatar” who make first and last impressions that often last for visitors was recalled. Interns gain the experience and skills to deliver exceptional services and seamless experiences for all passengers. The program aims to enable officers to deal with diverse situations with professionalism, empathy and care, by enhancing their effective communication skills, emotional intelligence and cultural sensitivity. The program includes five modules: the role of migration in the travel experience, mastering effective communication skills, striving for excellence, emotional intelligence, and Qatar ambassadors.
Commenting on the training programme, Mr. Omar Al Jaber, Acting Head of Tourism Development, said: “The Qatar Ambassadors: The Road to Excellence programme is a joint effort and collaboration between Qatar Tourism’s Academy of Service Excellence and the Police Officers Institute to provide training for frontline workers dealing face-to-face with visitors to Qatar, as the first to receive visitors upon arrival in Qatar. The role they play in representing Qatar is vital to maintaining the mental image of our country in front of visitors. At Qatar Tourism, we are committed to achieving the highest standards of service excellence at every visitor engagement station, whether during our events or facilities, and now through entry and exit points, and we look forward to expanding the programme to more sectors. I would like to thank the Ministry of Interior for their partnership, as well as the trainers who helped us make the program a success, and I would like to congratulate all those who received the certificate of completion.”
Colonel Nayef Mohammed Al-Mannai, Director of the Police Officers Institute, said: “This course comes in cooperation with Qatar Tourism, which lasted for 3 days with the participation of 20 officers from various departments of the Ministry of Interior, where the course program included the skills and knowledge necessary to enhance visitor satisfaction, and establish a positive impression of the State of Qatar, by dealing efficiently with the needs and challenges they may face while performing their duties. The course aimed at providing officers with high skills in dealing with visitors.”