Tourism Breaking News
Visit Qatar announced the launch of its new global campaign ‘Amaze Yourself’, which marks an important step towards achieving its strategic goal of attracting more than six million visitors annually and establishing Qatar as a must-visit destination by 2030. The campaign invites travellers from families, couples and friends to embark on a trip to Qatar to explore unexpected new and unforgettable experiences. This initiative sets Qatar apart from other tourist destinations by highlighting its unique landmarks and experiences, each designed to celebrate lifelong moments and memories that visitors carry with them.
The campaign showcases a wide range of Qatar’s attractions, offering many relaxation and adventure experiences in a warm, safe and inclusive environment, from the natural beauty of the enchanting Banana Island to the vibrant atmosphere of Souq Waqif, and the excitement of driving over the dunes.
The campaign, which features a contemporary version of the classic Bobby Hub song Sunny, has been launched in 10 international markets across a variety of media outlets, including television, social media, digital channels, press kits and outdoor advertising.
Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “Qatar is geographically located at the crossroads of East and West, making it an ideal and accessible destination. It is only a 6-8-hour flight from most major cities in the world, with access to more than 177 destinations in the US, Europe, Africa and the Middle East. All this makes Qatar an ideal choice for visitors looking for a stopover or a short vacation during which they enjoy a family atmosphere, a safe environment and a bright sun throughout the year. The campaign aims to strengthen Qatar’s global profile and promote its unique landmarks and rich cultural heritage, which ultimately will be reflected in the increase in visitor numbers and the achievement of the objectives of our tourism strategy.”
With its iconic skyline, luxury hotels, pristine beaches on the Arabian Gulf and a host of unique experiences, Qatar offers visitors everything from poolside relaxation to thrilling adventure venues. Ideal for families, Qatar offers a rich mix of leisure activities and luxury hospitality. The country’s tourism landscape is also enhanced by high levels of safety, modern facilities, an award-winning national airline, a leading airport that was named the best airport in the world this year, a smooth public transport network and easy tourist visa procedures.
Qatar is now gearing up for a delightful winter season full of sporting competitions and cultural festivals, led by the famous Formula 1 race, vibrant activities in Sealine and concerts by some of the region’s and world’s most famous artists. The season also sees popular events such as the Doha Jewellery and Watches Exhibition and the Qatar International Food Festival. Qatar is also gearing up to welcome 2025 with events and tournaments such as the Web Summit and the Arab Cup, rapidly becoming one of the world’s most exciting travel destinations.
