Jamaica Tourist Board appoints Buzz Travel Marketing Middle East as its new trade representative in the GCC

The Jamaica Tourist Board has appointed Buzz Travel Marketing Middle East as its new Trade Representative office for the Gulf Cooperation Council (GCC) region. This partnership marks an exciting milestone in Jamaica’s efforts to expand its presence and strengthen relationships within the GCC travel market. Buzz Travel Marketing Middle East’s extensive experience and deep understanding of the GCC travel landscape, make them an ideal partner to achieve Jamaica’s overarching tourism goals and communicate its diverse tourism offerings. The appointment reflects the Jamaica Tourist Board’s investment in its strategic focus on enhancing visibility and engagement with travelers from the GCC countries. “Selecting Buzz Travel Marketing Middle East to represent Jamaica in the GCC region is a commitment to our strategic ambitions to attract more visitors from this lucrative market said Minister of Tourism, Hon Edmund Bartlett. “The GCC region holds great potential for Jamaica’s tourism industry, and we are confident that having a team on the ground with such expertise will help us reach and resonate with travelers seeking unique experiences in our beautiful island destination.”
In 2023, Jamaica achieved a 17% increase in tourist arrivals from the previous year recording more than US4.2 billion in revenue, proving its resilience amidst global challenges. Building on this momentum, Jamaica continues to push the boundaries by receiving investments valued at US4 to US5 billion in tourism development which is projected to bring 20,000 new rooms in the next 10 to 15 years, including the much-anticipated debut of 2,000 new rooms in 2024 and a total of 8,500 rooms by 2025. “Jamaica is ready to welcome more visitors from the GCC region which will build a stronger relationship through our diverse culture and tourism offerings. Having this new representation will help us to achieve our marketing goals,” said Donovan White, Director of Tourism, Jamaica Tourist Board.
Jamaica remains steadfast in preserving its rich culture and heritage, offering visitors immersive experiences through community tourism initiatives, further enriching its diverse offerings. From delving into the Rastafarian way of life to engaging in traditional cooking classes, visitors can actively contribute to preserving, respecting and celebrating the islands native culture.
“We are honored to represent Jamaica Tourist Board in the Middle East and are excited about the prospects this partnership brings,” said San Jeet, CEO of Buzz Travel Marketing Middle East. “Jamaica is a destination that offers a perfect blend of relaxation, adventure, and authentic experiences. We look forward to showcasing Jamaica’s unique charm to travelers from the region and to driving increased visitation to this incredible destination.”
As the official Trade Representative office in the GCC, Buzz Travel Marketing Middle East will work closely with Jamaica Tourist Board to promote Jamaica’s attractions, including its stunning beaches, rich cultural heritage, and warm hospitality. This collaboration underscores Jamaica’s commitment to further diversifying its international outreach and fostering meaningful connections with travelers from across the globe.