Netherlands’ largest travel trade and consumer fair to present RAK as host destination

Ras Al Khaimah Tourism Development Authority (RAKTDA) signed an agreement to present Ras Al Khaimah as the ‘host destination’ at Vakantiebeurs 2020, the largest travel trade and consumer fair in Utrecht, Netherlands. Vakantiebeurs gathers tourism authorities, travel agencies and cultural associations from around the world for an opportunity to introduce their travel destinations and tourism products to consumers and fellow trade partners.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said, “With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe. We have seen a significant growth in visitor numbers from Europe over the last couple of years, and therefore, the region continues to be a key focus for our tourism promotion strategy in a bid to attract 1.5 million visitors by 2021. We look forward to our participation as the host destination at Vakantiebeurs 2020 as it supports our promotional efforts in Europe to ultimately drive further tourism growth in Ras Al Khaimah.”

Ras Al Khaimah’s attractiveness amongst international tourists continues to be strong – accounting for 62% of overall visitors in 2018 – attributable to its 7,000 years of fascinating history, authentic Arabian culture and heritage, high-profile adventure attractions, magnificent natural landscapes, and exclusive luxury and wellness experiences. In a steadfast commitment to strengthen Ras Al Khaimah’s popularity in European markets, RAKTDA continues to participate in key European travel trade exhibitions.