Dubai’s National Day focus on retail tourism

Dubai’s first National Day Super Sale kicks off December 1, with the new retail initiative promising to offer a memorable and rewarding shopping experience to residents and visitors during the UAE’s 45th National Day celebrations. The National Day Super Sale is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), with the aim of boosting Dubai’s vibrant retail sector and further spreading the festive cheer on this joyous occasion.

Many local, regional and international brands are participating in the citywide sale, which runs until Saturday, 3 December, and will surprise shoppers with amazing discounts from 30- 90 % on a diverse range of merchandise including apparel & fashion, footwear and leather accessories, cosmetics, jewellery, and much more.

Saeed Mohammad Mesam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said: “The National Day Super Sale initiative falls within the framework of our strategy to develop plans aimed at further boosting the emirate’s retail sector. Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate’s appeal as a year-round shopping hub. No other destination in the region offers such a superb collection of fashion and lifestyle brands, all under one roof. As Dubai has set the highest standards in terms of brand mix and quality in the retail sector in the region, it is significant to note that we have the participation of leading retail groups in the UAE. This unique National Day initiative provides several opportunities to buy sought-after items at incredible prices – giving shoppers even more reasons to celebrate the UAE National Day.”

The three-day retail event will further heighten the excitement that will be generated by the lineup of events in Dubai, as part of the National Day celebrations including concerts, fireworks shows and cultural activities highlighting Emirati heritage and hospitality.