24th edition of Dubai Shopping Festival kicks off across the city

As the 24th edition of Dubai Shopping Festival (DSF) begins, travel agents, tour operators and hoteliers ensure logistics are handled with care. To mark the special occasion, Majid Al Futtaim’s six shopping malls hosted a 12-hour mega sale, offering shoppers an incredible 25 to 90 per cent reductions across participating stores. Other events include fireworks display and plenty of chances to win big through a raffle, with the ultimate prize worth over AED 50,000 to spend at Majid Al Futtaim malls during DSF. This year, Dubai Shopping Festival is running from December 26, 2018  to February 2, 2019.
Visitors to this year’s Dubai Shopping Festival (DSF) will be treated to a host of entertainment on New Year’s Eve and New Year’s Day with Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, giving more reasons to visit the city’s malls and landmarks on December 31, 2048 and January 1, 2019. During the day, shoppers can enjoy the best deals across fashion and jewellery, while at night, visitors can watch multiple fireworks and many live concerts, events and gala dinners across the city. Shoppers visiting Al Barsha Mall, Al Bustan Centre, Al Mulla Plaza, City Centre Shindagha, City Centre Me’ aisem, Burjuman Centre, Karama Centre, Oasis Mall, Dubai, Dubai Outlet Mall, Etihad Mall, Reef Mall, Times Square Centre and Century Mall have the chance to win a cash prize from AED 10,000 by spending over AED 200 on December 31.  From January 5, and every Saturday until February 2, one lucky winner who spent AED 200 on or before December 31 will be drawn to step on to the Global Village stage and spin-the-wheel to win a cash prize of up to AED 200,000.
IMAGINE, which was awarded a prestigious Guinness World Book Record for its show of lights, water and sound, will add another element to the New Year’s Eve celebrations. Besides, visitors can engage with merchants and artisans and bargain for original pieces at the new-to-DSF activation located in Al Seef shopping district at the historical Dubai Creek. Al Seef Heritage Souq will offer an array of educational programmes, entertainment and a vibrant shopping market. In addition to the series of incredible sales and promotions, DSF will offer an extensive line-up of exciting events and activities, including concerts by music icons and free-to-attend family-oriented activities in malls and activations by leading brands.