231% growth in Polish arrivals to Ras Al Khaimah

According to Haitham Mattar, CEO, RAKTDA, there was an increase of 231 per cent in visitor arrivals from Poland in comparison to 2015. The guest nights had also increased by 290 per cent from the previous year with an increased revenue of 273 per cent and an increase in the average length of stay by 17.64 per cent.

In an effort to further strengthen the Polish relationship and increase the number of visitors to the emirate, Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and plans, initiates and drives its domestic and overseas promotions, welcomed H.E Robert Rostek, Ambassador of the Republic of Poland to Ras Al Khaimah. H.E Robert Rostek was greeted by RAKTDA CEO Haitham Mattar to discuss future projects and tourism initiatives that will help boost tourism to the emirate and support the tourism authority’s vision in attracting one million visitors by 2019.

“Through its efforts to increase visitor numbers from both established source markets and emerging ones, RAKTDA is constantly looking at ways to create strategic initiatives, promotional activities and partnerships,” said Haitham Mattar, CEO of RAKTDA.

Last year RAKTDA partnered with the pan-European tour operator TUI to bring two new charter flights – operated by Enter Air – from Poland to Ras Al Khaimah International Airport. The new service followed a new co-marketing agreement between RAKTDA and TUI, which was signed in August 2016.

RAKTDA’s Vision 2019 includes a roadmap for innovative hospitality concepts which take advantage of the emirate’s unique natural assets, including pristine coastline, stunning mountain ranges, hot springs and expansive desert.