Tag Archives: relationship

Sojern is joining forces with PubMatic to enable agencies and advertisers to access and activate Sojern’s extensive real-time travel data insights, with PubMatic’s premium inventory, to target travellers more accurately and in a privacy-compliant way. Creating personalized, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory. “It’s clear that curation offers an exciting future for programmatic advertising, and while we’ve worked with PubMatic for many years, this partnership shows that we’re committed to delivering vertical-specific curated advertising to our clients,” said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. “This relationship will fuse Sojern’s best-in-class travel data and multi-ID audiences with PubMatic’s best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients’ preferred supply path.” The partnership unlocks new opportunities for advertisers to activate Sojern’s real-time vertical-specific traveler insights directly within PubMatic’s curation and data solution, Connect. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance. “Today’s advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety,” said Amélie Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. “Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy …

FITUR 2025, taking place from 22 to 26 January, organised by IFEMA MADRID, will be highlighting the strong tourism potential between Spain and the United Arab Emirates (UAE), where around ten companies will be exhibiting their tourism offers at the trade fair, mainly tour operators and Dubai’s iconic Atlantis Hotel, among others. The recovery of the Persian Gulf has been faster and stronger than that of other markets, with an economy that is growing above the OECD average and with higher spending and disposable income per consumer. Thus, the tourism sector in both territories has significant potential for developing specialised products. Spain experienced a record year for tourism in the Gulf Cooperation Council (GCC) region in 2023 with unprecedented growth in both the number of travellers and tourism expenditure. The total number of GCC residents visiting Spain in 2023 reached 434,000, 33% more than in 2022, with an average stay of 8.6 days. Specifically, visitors from the UAE totalled more than 140,000 and spending grew by 37.8%, with an average spend of 2,668 euros, 26% more than in 2022. According to industry sources, around 200,000 Spanish tourists visit Dubai every year. In 2023, tourists from the Gulf region spent more than 1.138 billion euros in Spain, 64.7% more than in 2022, according to Turespaña estimates based on INE data (Frontur and Egatur). These travellers are considered as “large consumers”, with spending well above their European counterparts. Connectivity with Spain is very good and airlines have increased in all the countries of the Persian Gulf, both in terms of frequency and new routes. In the forecasts for flights from the UAE between 1 October 2024 and 31 March 2025, capacity to Spain has …