Tag Archives: premier partner WTM

Saudi opens World Travel Market (WTM) London for the second consecutive year as Premier Partner. Hosting its largest pavilion at an international event, Saudi has developed interactive on-stand experiences to immerse and inspire visitors across every touchpoint, on a journey of the country through the senses. Incredible visuals showcase the breadth and depth of Saudi’s extraordinary destination offering, bringing the authentic home of Arabia to life. Visitors will feel for themselves the unparalleled hospitality for which the country is known with an opportunity to experience a rich part of the country’s culture, through a celebration of the Year of Saudi Coffee at the Saudi Café. Event attendees will feel the beat of the Saudi spirit through traditional and modern music and dance and be able to journey through the traditions of Saudi’s diverse regions with unique activations ranging from the flower crowns of Soudah to the sadu weaving from Diriyah. Global partners continue to find untapped opportunity and potential in Saudi and have joined Saudi on its journey to create the world’s most exciting leisure tourism destination. At WTM, Saudi welcomes a record of more than 40 destination partners highlighting a wide range of Saudi tourism products, creating access to experiences, packages, hotels, and cruises for trade partners. On stage, senior leaders from the Saudi delegation will take part in high-profile discussions focused on the future of travel, sustainability and innovation through technology in a global context. Fahd Hamidaddin, CEO and Member of the Board of Saudi Tourism Authority, said: “In Saudi, we dream big, and we deliver bigger and today, we are creating the newest and most exciting destination on Earth, for tomorrow. This year’s WTM is our biggest …

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