Tag Archives: Branded residences

Following its strategic collaboration agreement with Marriott International, ATARA Development has officially launched The Residences at Sheraton Al Marjan Island Resort. The development represents the GCC’s first Sheraton-branded residences, featuring 159 branded apartments scheduled for completion in Q3 2028. Located on Al Marjan Island, the project blends a refined island lifestyle with exclusive hotel privileges. Positioned near the UAE’s first integrated resort, it places residents at the center of a premier entertainment hub. With sales now officially open, prices for these exclusive waterfront residences start from AED 2.4 Million. Arch. Abdullah Al Abdouli, Group CEO of Marjan, said, “The launch of The Residences at Sheraton Al Marjan Island Resort represents another significant milestone for Al Marjan Island’s evolution as a premier coastal destination. Developments of this calibre reinforce Ras Al Khaimah’s growing global appeal and demonstrate how branded residential concepts are shaping the future of waterfront living. By bringing together ATARA’s development expertise and Sheraton’s hospitality legacy, this project offers a compelling proposition for residents. The Residences introduce an elevated waterfront lifestyle, thoughtfully designed to combine resort-style leisure, holistic wellness, and curated social experiences in a vibrant community. Residents enjoy direct access to a private beach and a variety of pools, including a signature rooftop infinity pool, alongside a wellness hub featuring a 9,000 sq. ft. gym, yoga studios, and a spa. Social experiences are centered around a sky kitchen, rooftop lounge, and a 7,000 sq. ft. nightclub, providing vibrant entertainment while preserving residential tranquility. Family-friendly amenities, including indoor and outdoor kids’ play areas, a gaming zone, and an outdoor cinema, complete the offering, supporting modern multi-generational living while reflecting Sheraton’s commitment to comfort, hospitality, and welcoming spaces for all. …

Dubai is entering a decisive new phase in its luxury property cycle, with branded residences expanding at a rate unmatched anywhere in the world. The city’s branded-residence pipeline is set to grow by 80%, reaching nearly 250 projects by 2030, according to fresh market data from Dubai-based real estate consultancy VVS Estate. According to Savills’ Branded Residences 2024/25 Report, the global sector has recorded more than 180% growth over the past decade, with over 700 completed schemes and another 790 in the pipeline. The Savills report confirms nearly 140 branded-residence projects already active in Dubai, the highest concentration worldwide. Meanwhile, the EMEA region has emerged as a global hub for branded residences, accounting for nearly 30% of total supply. Within this landscape, the Middle East stands out, representing around 12% of global inventory and boasting the strongest growth outlook worldwide, with supply projected to expand by approximately 120% by 2030. Valentina Rusu, Founder of VVS Estate said: “Cross referencing these findings with Property Finder’s 2,300+ off-plan developments across the UAE further indicates that Dubai’s branded residences are projected to increase by 80%, potentially reaching 250 projects by 2030.” The next stage of Dubai’s branded-residence evolution is being driven by private-access launches and early intelligence shared only with top-tier brokerages. One of the most anticipated forthcoming developments, Palace Hillside in Dubai Hills Estate, has been quietly previewed to a select circle of industry leaders prior to public announcement. This trend reflects a broader market shift, which is that luxury buyers increasingly rely on agencies with privileged access, transforming traditional brokerage into strategic advisory. Property Finder data highlights several significant branded schemes with confirmed delivery timelines. These include the Address Residences The Bay …

Dubai-born AVENEW Development is entering the branded residences space following a signed agreement with Marriott International to develop The St. Regis Residences at Dubai Islands. The upcoming project is designed for the modern connoisseur, reflecting the developer’s forward-thinking approach to residential living, where every detail, from interiors to communal experiences, is crafted to inspire connection, elevate lifestyle, and define what it means to truly come home. AVENEW Development’s selection of Dubai Islands for this seafront living project highlights its in-depth knowledge and established presence within this transformative area. With other major projects located on the islands, AVENEW possesses a proven understanding of the location’s potential, infrastructure, and growing appeal to residents. This know-how is crucial, ensuring the development is strategically positioned to capitalise on the benefits of the waterfront community, accessibility, and proximity to key facilities such as beachfront promenades and golf courses. The developer’s confidence in the sustained desirability of Dubai Islands underpins the scale and ambition of this latest residential offering. Commenting on the signing and the strategic alignment of the project, Rasha Hassan, Managing Partner of AVENEW Development, stated: “We chose this project because its commitment to excellence mirrors our own. The St. Regis Residences at Dubai Islands, will be more than homes; they are spaces of comfort where the finest experiences are delivered flawlessly. This project redefines coastal residential living in the GCC, offering residents a lifestyle of celebration and elegance. With a privileged array of world-class amenities, the community will feel both exclusive and meticulously serviced. AVENEW Development was founded on a singular principle: to create homes that go beyond architecture, spaces crafted with intention and care.” Jaidev Menezes, Regional Vice President – Mixed-Use Development, EMEA …

AJi signed an agreement with Numu Company to collaborate on the Masar Branded Residences project – an exclusive, high-end residential development within the Masar Makkah Master Plan. Located approximately 3 km from Masjid al-Haram, the project will offer panoramic views of the Holy City and combine modern luxury with the spiritual and cultural essence of Makkah. The signing took place on the sidelines of Cityscape Global, which this year convenes global real estate and infrastructure leaders in Riyadh to explore opportunities shaping the future of urban living in Saudi Arabia and beyond. The event aligns with the Kingdom’s Vision 2030 ambition to position Saudi Arabia as a hub for world-class investment and sustainable development. The Masar Branded Residences will span approximately 3,800 square meters, featuring between 280 and 320 high-end apartments, including one-, two-, and three-bedroom units, as well as penthouses and duplexes. Around 70% of the ground-floor area will be dedicated to retail and commercial spaces, complemented by premium amenities designed to meet five-star branded residence standards, ensuring a refined, world-class living experience. AJi’s scope includes full design services. AJi will provode full design services for the project. Eng. Hamzeh Awwad, CEO of AJi, said: “Our partnership with Numu builds on our long-standing relationship and deep understanding of Masar’s architectural identity and design regulations. We are honored to contribute to a project that combines elegance, functionality, and spirituality – reflecting Makkah’s significance and the Kingdom’s vision for world-class urban development.” Mr. Fuad Al Amri, NUMU Company President, added: “Collaborating with AJi ensures that Masar Branded Residences will meet the highest standards of design and quality. Together, we aim to deliver a development that complements Makkah’s skyline and enriches its …