Tag Archives: 4 years

Celebrating its fourth anniversary, it was shared that the Museum of the Future received five million visitors since its opening in 2022. One of the most iconic attractions with unique experiences for both domestic and international travellers. His Excellency Mohammad Abdullah Al Gergawi, Chairman of the Museum of the Future, affirmed that Dubai and the United Arab Emirates have made designing the future a shared global goal, uniting the world to create a better tomorrow by leveraging present and future opportunities, serving communities and ensuring the best for future generations. His remarks came on the occasion of the fourth anniversary of the Museum of the Future’s opening, as it approaches the milestone of five million visitors since its opening on the 22 February, 2022. The figure reflects the Museum’s expanding global presence and growing demand for its programmes and unique experiences. It also reinforces its status as a leading destination attracting visitors from diverse cultures and nationalities as well as a platform where great minds exchange expertise and transform forward-looking ideas into reality. “The Museum of the Future, which embodies the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, by bringing together leading minds from around the world to ask the right questions and develop practical solutions for the challenges of tomorrow. Since its launch four years ago, the Museum has evolved into a thriving knowledge-based ecosystem that turns ideas into programmes, dialogues and experiences that inspire, equip and serve as a laboratory for practical solutions to tomorrow’s challenges,” said Al Gergawi. “The Museum of the Future bridges thought and experience, dialogue and application. It has …

Spafax has renewed its inflight entertainment (IFE) partnership with Oman Air for an additional four years, extending a relationship that began in 2020. Under the renewed agreement, Spafax will continue to deliver a comprehensive scope of services designed to engage and delight guests, while expanding its use of data, insight, and strategic tools to further elevate the ARIA experience, Oman Air’s inflight entertainment platform. The first content cycle under the renewed term is planned for February 2026, marking the next chapter of a long-standing collaboration focused on a premium guest experience. For guests, the renewed partnership means an even more intuitive, curated, and enjoyable inflight entertainment experience. ARIA will continue to evolve with more relevant content across films, series, music, and regional programming, supported by smarter content placement that makes discovery easier and more seamless. By better understanding how guests engage with entertainment across routes, cabins, and languages, Oman Air aims to deliver a more personalized and thoughtfully designed onboard experience. While the core service offering remains familiar to guests, the renewed partnership places greater emphasis on performance-led programming, data-driven decision-making, and brand development. Spafax will expand its use of Spafax IQ, its IFEC data analytics platform, to support ARIA’s evolution. “Spafax has been a trusted partner in supporting ARIA since its launch,” said Renata Rached, Vice President – Guest Experience, Loyalty and Brand at Oman Air. “This renewed agreement enables us to continue enhancing our onboard entertainment in a way that reflects Oman Air’s premium positioning and commitment to delivering a high-quality guest experience.” Spafax IQ provides detailed insight into guest engagement across routes, cabins, languages, navigation paths, and content categories, informing programming strategy, optimizing onboard promotion, and aligning content …