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The Meet Global MICE Congress (MGMC), the largest international event in the business tourism sector concluded in Moscow. It is held for the third time in 2025 this year, the event welcomed guests from 35 BRICS nations and countries of the Global South to share expertise and build new partnerships in the field of MICE tourism. The congress is attended by over 2,500 participants and features over 130 exhibitors showcasing cutting-edge solutions and services in the MICE industry. In addition, the event features 200 Hosted Buyers, providing a unique opportunity for direct engagement with key decision-makers. The first day of the forum, 17 December began with the plenary session “Unity Through Open Diversity: New Opportunities for the MICE Industry”; the central theme of MGMC 2025. The session also highlighted Moscow’s progress in developing MICE infrastructure. The city welcomes business travellers every year: in 2024, one in five visitors from Russia’s regions and one in eight international visitors came for business purposes, while the overall number of business trips increased by 1.4 million. Guests can choose from 2,200 hotels, plan cultural itineraries in just a few clicks via the RUSSPASS digital service, and enjoy gastronomic experiences, supported by nearly 23,000 venues. Most importantly, Moscow offers modern, unconventional locations for events. Options for business events include Skolkovo Technopark, the Lomonosov Cluster, Zaryadye Park, the Ostankino TV Tower, the State Historical Museum, and the Khudozhestvenny Cinema. Speakers and participants in these and other panel discussions and case-study sessions included representatives of the tourism boards of Jordan and Nepal, the Ministry of Tourism and Environment of the Republic of Maldives, the Tourism Committee of the Republic of Uzbekistan, as well as companies from Argentina, India, …

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