Tag Archives: 2050

Nadia Ibrahim, Associate Director of Consultancy & Sustainability at leading UAE-based smart and green facilities management (FM) company Farnek, has revealed how all hotels throughout the region can create a bespoke roadmap to achieve Net Zero emissions by 2050. During her webinar presentation in conjunction with the Swiss Business Council, which was attended by key hospitality figures from across the region, Ibrahim highlighted the fact that some international hospitality brands may already have strategies in place to achieve their Net Zero ambitions. However, many independent hotels, particularly three and four-star properties would require external support from consultants to design, plan and execute a carbon neutral roadmap. “Major international hotel brands such as Accor, Hilton and Marriott have the necessary resources to achieve their sustainability goals, but many privately-owned independent hotels will not have the means to access dedicated internal support. “There is also general confusion about what Net Zero means and the process and actions required to make a corporate commitment and how a hotel’s carbon footprint can be measured and reduced without affecting the operation or guest experience,” said Ibrahim. It is widely reported that tourism and specifically hotels account for 8% and 1% respectively of total global carbon emissions. But implementing a carbon reduction plan is not an easy task, with multiple internal and external challenges. The most common of which are carbon footprint assessments across the hotel and its value chain, a lack of financial resources with little or no budget allocated for climate related activities, the higher costs associated with sustainable products and insufficient regulatory incentives to support a hotel’s Net Zero transition. Ibrahim, who was elected to the board of the official Local Network of …

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