SAUDIA Group announced as strategic sponsor of Riyadh Season 2022

SAUDIA Group is proud to announce its strategic sponsorship to the third edition of Riyadh Season, which kicked off in the Saudi capital on Friday with a grand opening ceremony under the slogan “Beyond Imagination”. Supporting the largest cultural and entertainment event in the Kingdom falls in line with SAUDIA Group’s commitment to contributing to Vision 2030 through promoting key sectors such as tourism, entertainment, culture, and civil and logistical transport, which are essential for Saudi Arabia to become one of the top tourist and entertainment destinations in the world.

Last year, SAUDIA Group contributed to the transfer of more than one million visitors from 125 international destinations for the second edition of Riyadh Season, which ran under the slogan “Imagine More”. This year, SAUDIA Group has expanded the scope of its sponsorship by supporting the promotion of the event and help it further achieve its goals.

Saudi Arabian Airlines (SAUDIA), the national flag carrier of Saudi Arabia and the Saudi Logistics Services Company (SAL) are strategic partners for this season, while Flyadeal will contribute as a co-sponsor to support the event.

Moataz Alandijani, General Manager – Partnerships and Sponsorships at the SAUDIA Group said: “For the third consecutive year, we are proud to be strategic sponsors to Riyadh Season. I invite everyone to visit the largest entertainment event in the region and enjoy a unique and impressive experience, which includes exclusive and distinctive surprises provided by SAUDIA.”

As the Wings of Vision 2030, SAUDIA Group seeks to contribute to the Kingdom’s aspirations by sponsoring several forums and cultural and sports events in Saudi Arabia to help transform the country into the leading tourism, culture, and entertainment destination in the region.