In keeping with Dubai’s retail tourism strategy; India’s leading design house Ritu Kumar will be opening her second store at the Dubai festival city mall. The outlet will cater to a mix of luxury and high-street fashion clientele with the latest collections of LABEL Ritu Kumar.
It is the brand’s second outlet in the emirate having begun operations in the UAE with a flagship store at BurJuman Centre in January, 2014. Spread over 1600 sq ft in Dubai Festival City mall with a spectacular triple height shop-front the new store will showcase the SS’16 and the AW’16 collection from the brands’ pret line – LABEL Ritu Kumar. Ritu Kumar is credited for introducing haute couture in India as well as the revival of the country’s traditional fabrics and crafts over the last 45 years. The celebrated fashion designer will be in Dubai for the official inauguration of the store at Dubai Festival City mall on September 20, 2016.