Tourism Breaking News
Norwegian Cruise Line (NCL) and AL Tayer Holidays announced a partnership that will allow Al Tayer to market NCL’s cruises across the Group’s multiple businesses and distribution channels. The agreement marks the beginning of a long-term partnership to grow NCL’s market share in the Middle East while enriching Al Tayer’s travel portfolio with the line’s renowned cruises that sail to more than 300 destinations worldwide, including Great Stirrup Cay, NCL’s private island in the Bahamas and its resort destination Harvest Caye in Belize.
Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 54-year history of breaking boundaries, and AL Tayer Holidays, a subsidiary of AL Tayer Group, a leader in luxury retail in the Middle East, today announced a partnership that will allow Al Tayer to market NCL’s cruises across the Group’s multiple businesses and distribution channels.
Commenting on the agreement, NCL’s Regional Vice President Business Development Middle East & Africa, Nick Wilkinson, said: “We are delighted to partner with a dynamic and distinguished group such as Al Tayer, who share our vision of innovation and putting customer experience first. We are seeing great demand for our cruises from the U.A.E and GCC markets and are striving to further strengthen our position in this high-potential region through strategic partnerships.”
Manu Mehrotra, General Manager, Al Tayer Travel commented: “It is an exciting opportunity for us to be partnering with Norwegian Cruise Line (NCL), an innovator in the cruise industry. NCL has in a short span of time become popular in this part of the world and as is ideally poised to showcase its unique product as the cruise market keeps expanding in our region. The Company’s growth plans fit well with the demands of the market in the GCC, and we look forward to a long and mutually fruitful relationship”.
