Tourism Breaking News
The sixtieth anniversary edition of ITB Berlin opened on 2 March 2026 with Host Country Angola staging a large-scale cultural gala in Berlin. The ceremony set the tone for the trade show, which ran from 3–5 March, highlighting Angola’s tourism ambitions and heritage. Under the theme ‘The Rhythm of Life’, around 700–800 invited guests from politics, the tourism industry, media, and international institutions attended the opening. The programme featured official speeches, music, dance, and visual installations presenting Angola’s cultural diversity and natural landscapes. Among those present were Kai Wegner, Governing Mayor of Berlin; Christopher Ploß, Federal Government Coordinator for Maritime Economy and Tourism; Gloria Guevara, President and CEO, World Travel & Tourism Council; and Shaikha Nasser Alnuwais, Secretary-General, UN Tourism. Mario Tobias, CEO, Messe Berlin, represented ITB Berlin. The evening was hosted by Márcio Daniel, Minister of Tourism, Republic of Angola, and José de Lima Massano, Minister of State, Republic of Angola.
The artistic production, Travessia – From Traditional to Modern, traced Angola’s musical evolution, blending traditional instruments such as the dikanza with contemporary arrangements, choreography, and LED visuals depicting landmarks including Kalandula Falls and the Namib Desert. Angola also spotlighted its new brand identity, ‘Visit Angola – The Rhythm of Life’, positioning the destination to the global travel trade during the anniversary edition.
