Invest in people and resources; says industry experts

Future Hospitality Summit (FHS) kicked off its comprehensive and carefully curated 3-pillar programme. Organised by the Ministry of Tourism of Saudi Arabia and G20 Saudi Secretariat, as part of The International Conferences Programme, honouring the G20 Saudi presidency year 2020, and powered by Bench Digital – FHS’s opening day welcomed more than 6,000 attendees, who were able to effortlessly engage and interact with each other, make new connections, and attend sessions live from their homes or offices.

Commenting on the future of hospitality and tourism, as well as Saudi Arabia’s ongoing initiatives to stimulate the growth of those sectors, H.E. Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, said, “We want people to connect with each other. We want them to travel and visit other nations, to explore their history, heritage and cultures. In our meeting in the G20, we agreed that the further improvement of travel, safety and security was at the top of our agenda, along with emphasising the need to focus on people’s livelihoods and inclusive community development through the AlUla Framework.”

Al Khateeb added, “We have the mountains in the south, snow in the north, and five UNESCO World Heritage Sites in the Kingdom – sites that were built by civilizations from thousands of years ago, and it is important that the world comes to Saudi Arabia to see, experience and learn from these sites. Our aim is to make Saudi Arabia one of the top five most visited destinations in the world by 2030.”