ILTM (International Luxury Travel Market) goes virtual

ILTM events has announced a global virtual solution to bring the industry together before the end of the year. ILTM Cannes has been postponed to 2021. Entitled ILTM World Tour – access all areas, this virtual event is set to unite the entire global community of buyers and suppliers of luxury travel. A new one-off digital opportunity with a creative difference, ILTM World Tour – access all areas will compensate for the postponed ILTM events in 2020 and provide an environment for international luxury travel brands and regional buyer communities to virtually meet to connect and build their businesses.

“Whilst we know that virtual events will NEVER replace our love to meet and share stories in person, we know right now that what counts the most is getting business lined up for 2021. We cannot predict the timing of when growth will come back, but we can be ready for whenever it happens.” said Alison Gilmore, ILTM Portfolio Director.

Describing how ILTM World Tour was created, Alison Gilmore said, “We have created this one-off event to design a truly global business opportunity for all our ILTM suppliers and buyers and planned it so that we respect all time zones. With a 3-week time frame, everyone can create their own strategy and arrange meetings that will work for them.”

“We know that the unprecedented events of 2020 have meant the luxury travel industry has had to adapt their business strategies. With target markets shifting as some borders remain closed, we want the objective of the ILTM World Tour to offer a global proposition to open up opportunities for all participants and be a time to bring people together, uniting through shared experiences and business, whilst we plan for our return.” Concluded Gilmore.