‘Highlander’ launches first GCC based adventure on RAK’s Jebel Jais

Ras Al Khaimah continues to make waves amongst the adventure and outdoor communities globally, with the Emirate set to host the first-ever ‘Highlander’ hiking experience in the GCC this November. Highlander, the only certified international hiking association in the world, is widely renowned for its one-of-a-kind curated hiking experiences. Currently there are 20 thrilling, life-enhancing adventures taking place annually in 15 countries worldwide. Ras Al Khaimah will join the ranks of iconic locations such as Austria, Bosnia, Croatia, Egypt, Greece, Russia and Portugal, all of which have played host to Highlander hikes viewed as the most significant events to take place within the global hiking community.

Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, said: “Ras Al Khaimah is a firm favourite amongst the hiking community in the UAE and within that spirit, our partnership with internationally-recognized HIGHLANDER will only elevate our stunning mountain terrain to a global audience. This launch marks the latest in a series of new, sustainable and nature-focused experiences as we look for ways in which to immerse our guests in the natural beauty of our Emirate and protect its diverse surroundings for generations to enjoy for years to come. We cannot wait for everyone to enjoy this new adventure on Jebel Jais.”

Fadi Hachicho, Managing Director of HIGHLANDER UAE and Founder of Adventurati Outdoor, added: “Bringing the HIGHLANDER experience to Ras Al Khaimah is something we are immensely proud of as the rugged mountain terrain and the Emirates commitment to sustainable tourism aligns so well with the HIGHLANDER ethos. We are building the HIGHLANDER community internationally to embody the philosophy of “Take only pictures and leave only footprints” and see the addition of Ras Al Khaimah as the perfect new partner. We are already looking into the possibility of expanding the experience to two or even three times a year, each on a new trail; there is so much potential here in the Emirate.”