Tourism Breaking News
It was announced by Yamina Sofo, Director Sales and Marketing German National Tourist Office GCC Countries that Germany will partner at the fifth Gulf Travel Show under the theme sustainable tourism as silver partners. Gulf Travel Show (GTS) 5.0 to be held on 28th and 29th September 2022 will focus on the need of the time, sustainable tourism. Over the years, sustainability in travel, tourism and hospitality had been in the shadows working its way slowly but steadily. However, when UNWTO announced its commitment for the year on sustainability, all attention and initiatives will be to ensure that this becomes a focus across the globe.
Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB: “As Silver Partners at the 5th edition of the Gulf Travel Show, we are looking forward to connecting with a diverse number of potential partners from across the GCC, one of our primary source markets. We are pleased that this year’s theme is sustainability as this aligns with our overall vision which is to continually develop our eco-friendly and barrier-free travel. Recent initiatives we’ve launched on our official website include our CO2 calculator, interactive map which identifies eco-friendly accommodation, as well as a raft of sustainable travel tips.”
Gulf Travel Show (GTS) is the only event which was built in with a purpose. When it first started out just after the pandemic whilst most borders were still closed, it gave the travel, tourism and hospitality fraternity an opportunity to ensure that confidence is restored in the minds of the people passionate about the industry. It was also a tool which connected online GCC buyers with exhibitors from across the globe. The fifth edition or GTS 5.0 demonstrates its commitment to uphold its social responsibility to ensure less carbon emissions yet bring all players to the table and learn and study the stakes, the many opportunities to make things right after a bout of almost two and a half years of pandemic era.
Sustainability has many layers to be addressed, it is no longer a word to be utilized and passed on as a mere CSR activity, hence it is a commitment to ensure that everyone has a part to play on mother earth. Starting off with airlines and their biofuel capabilities, hotels and their sustainable strategies, tourism boards which provide and maintain sustainable goals to ensure that the country or destination promoted will not be perturbed, undisturbed, instead leave in its natural state.
