Dubai welcomes 11.4 million international visitors during first ten months of 2022, up 134% YoY, taking a step closer to its target of becoming world’s most visited destination

At the annual ‘city briefing’ His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by our visionary leadership, 2022 has been a transformative year for developing and broadening Dubai’s global appeal, designed to keep the destination top-of-mind and to cater to the varied needs and tastes of international travellers. With the world on the move again, our ability to quickly react, adapt, evolve and tap into existing and new segments of travellers is key to Dubai’s efforts to leverage and benefit from a rapidly and radically evolving global tourism landscape. We have ensured a steady influx of international visitors by offering more value than any comparable destination. We will maintain our competitive edge through our strong public-private partnerships, expansion of the diverse destination offering and constant launching of innovative initiatives and international campaigns to showcase Dubai as a ‘must-visit’ destination, as well as cement its position as one of the most accessible and liveable cities in the world.”

Data showed that Dubai welcomed 11.4 million international overnight visitors between January and October, an impressive year-on-year increase of 134%, taking the city further on its journey to becoming the world’s most visited destination. 11.4 million international overnight visitors who arrived in Dubai between January and October 2022 represented a quantum leap over the 4.88 million visitors that the city welcomed for the same period in 2021. The numbers are close to the pre-pandemic record of 13.50 million international visitors in the first ten months of 2019. Dubai’s international tourism arrivals significantly outperformed other major global destinations, giving Dubai a head start on post-pandemic recovery.

Average hotel occupancy in Dubai between January-October 2022 stood at 71%, one of the highest hotel occupancies in the world. This compares to 64% in the corresponding period of last year and just short of the 74% during the pre-pandemic period of 2019. Dubai’s occupancy continues to closely trail the top benchmark cities: Istanbul (75%), New York (74%), Paris (73%), London (73%) and Los Angeles (72%).

Dubai’s hotel inventory in October 2022 comprised 144,737 rooms at 790 hotel establishments compared with 122,185 rooms available at the end of October 2019 across 724 establishments. The total number of hotels in the first ten months of 2022 saw an 8% growth over the same period in 2021, highlighting strong investor confidence in Dubai’s tourism sector.

The hotel sector outperformed pre-pandemic levels across all other key measurements: Occupied Room Nights, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). Despite the significant 18% increase in supply compared with pre-pandemic levels, Dubai hotels achieved strong growth across ADR and REVPAR over 2019 levels. Dubai hotel establishments delivered a combined 30.40 million occupied room nights during the first ten months of the year, a 23% YTD growth and a 17% increase over the corresponding pre-pandemic period of 2019, which yielded 26.01 million occupied room nights.

The ADR of AED506 in the first ten months of 2022 surpassed the ADRs for the first ten months of 2021 (AED384) and 2019 (AED400), with a 32% increase in ADR in YTD October 2022 vs YTD October 2021 and a 27% increase vs YTD October 2019. The stellar performance of the hotel sector is also demonstrated in RevPAR growth: a 48% increase in RevPAR in YTD October 2022 vs YTD October 2021 (AED362 vs AED245) and 23% vs pre-pandemic YTD October 2019.