Dubai College of tourism re-imagined ‘Dubai Way course’ to support tourist workforce

Dubai Way created by Dubai College of Tourism has been reimagined to offer a series of new and engaging practical courses in a bid to uphold the world-class hospitality experience the city is known for. Dubai College of Tourism has refreshed the courses in keeping to domestic demand and global travel trends in light of the evolving situation faced by the global tourism industry. The Dubai Way platform provides the opportunity to broaden the knowledge and enhance the skills of government and private sector staff engaged in tourist-facing roles, such as those working at hotels, airlines, airports, malls, transportation systems, theme parks and tourism attractions to help them become more knowledgeable and therefore more resourceful to visitors seeking to know more about Dubai. By better understanding the tourism industry, Dubai’s unique selling points and the key pillars of the Dubai brand, learners will feel confident to interact with both visitors and residents from all cultures and nationalities.

Essa Bin Hader, General Manager at Dubai College of Tourism, said, “As a leading destination, we truly believe in ensuring that every tourist arriving in Dubai must enjoy the most exceptional experiences and hospitality at all tourist touchpoints across the emirate. The new courses that are being introduced by the College will further highlight the important role played by the Dubai Way platform to ensure that people employed in tourist-facing roles are equipped with the required knowledge, market insights and excellent customer service skills when engaging with domestic and international travellers. As Dubai strives to achieve the goal of becoming the best place in the world to live, stay and visit, there is no better time than now, in this landmark year of the Expo 2020 and UAE’s 50th Anniversary, for industry employees to enroll for one of the Dubai Way training programmes to update their knowledge and skills.”