Hotel revenues in Oman rose by more than 18% year-on-year between January and September 2025 to reach a new nine-month high of OMR193.4 million (US$505 million), according to leading real estate advisory and property consultancy, Cavendish Maxwell. In the same period, room revenues climbed by nearly 21%, occupancy rose by 13%, hotel guest numbers grew by 9% and employment in the hospitality sector increased by 5.3%, the company said. By the end of September, Oman had 36,300 hotel rooms in operation, with another 1,000 set for completion in Q4 2025. With another 3,000 planned for the next two years, room inventory is set to reach 40,300 by the end of 2027, according to Cavendish Maxwell’s latest insight and analysis of Oman’s hospitality sector. In addition, Oman’s Ministry of Heritage and Tourism is further boosting the sector with OMR100 million (US$260 million) worth of usufruct agreements covering hotels, resorts and integrated developments, while ongoing marketing campaigns are strengthening Oman’s position as a year-round destination. Oman’s 3-5 star hotels welcomed 1.7 million guests in the first nine months of year, compared to 1.5 million in the same period in 2024, with the Khareef season further boosting visitor numbers. Khalil Al Zadjali, Head of Oman at Cavendish Maxwell, said: “Oman’s hospitality industry performed strongly to the end of Q3 2025, with robust demand from domestic and international travellers. Government investment, population growth, targeted marketing initiatives and evolving travel patterns are all playing key roles in the success of the sector, which is set to enjoy further growth, resilience and diversity in 2026 and beyond.” The research, which covers the first nine months of 2025, with a focus on 3-5 star hotels, also shows: • Hotel occupancy …

Mallorca continues to reinforce its reputation as a premier audiovisual destination with the filming of a new feature set in one of its most iconic regions. The Serra de Tramuntana, a UNESCO World Heritage Site, serves as the stunning backdrop for “Sacar Pecho,” a full-length documentary produced on the island that integrates the mountain landscape into its narrative. More than just showcasing locations, the film transforms the region into a cinematic experience centred on health, well-being, and personal empowerment. The Tramuntana region, renowned for its historic paths, dry-stone constructions, mountain villages, and Mediterranean vistas, stands out as an exceptional location for productions seeking authenticity and a unique visual identity. In Sacar Pecho, this landscape functions not only as the film’s setting but also as a metaphor for a physical and emotional journey across Mallorca, from Pollença to Andratx, following a walking route that shapes the narrative of the entire film. The documentary profiles eight women – Ana, MariPau, Joana, Bel, Mar, Eva, Sheriline, and Leire – each diagnosed with breast cancer. Through their stories, viewers witness their journeys, from the initial impact of diagnosis to moments of learning and personal growth. The group establishes a supportive environment, driven by mutual support, which the project describes as “collective medicine.” Sacar Pecho aims to empower women affected by breast cancer by offering inspiring role models and raising awareness of the physical and emotional challenges they face. The film combines personal stories with expert insights, delivering a practical, thorough, and accessible message to the public. The project was launched by journalists Mar Comín, Mar Puigserver, and Virginia Galiano, and directed by industry professionals Rubén Capilla and Álex Rodríguez, who are deeply connected to …

Oman Air has celebrated the arrival of its inaugural flight from Moscow to Salalah, marking the official launch of direct seasonal air services connecting the Russian capital with Dhofar. The milestone was commemorated with a welcome ceremony at Salalah Airport, presided over by His Excellency Dr. Ahmed bin Mohsen Al Ghassan, Charmain of Dhofar Municipality and attended by senior officials and representatives from Oman’s aviation and tourism sectors. The inaugural flight signals a significant step in Oman Air’s efforts to strengthen year-round tourism to Dhofar and expand international connectivity. Commenting on the launch, Ahmed Al Mahrouqi, Vice President of Global Sales at Oman Air, said, “The launch of direct charter services between Moscow and Salalah reflects our focus on developing high-potential source markets and delivering targeted connectivity. Russia is an important market for Oman Air, and this service makes it easier for travellers to access Dhofar while supporting tourism demand and local business across the season. We look forward to further expanding capacity and connectivity as the market develops.” The seasonal charter operation is expected to bring at least 7,000 visitors to Salalah during its first season, supporting hotels, tour operators and businesses across Dhofar. The service complements Oman Air’s broader network strategy and reinforces Salalah’s growing profile as a distinctive leisure destination for international travellers. The new route also aligns with national efforts to promote tourism development in southern Oman, highlighting Dhofar’s natural landscapes, cultural heritage and mild climate as key attractions for visitors from Europe and beyond.

SalamAir announced that ticket sales are now open for its new direct flights between Muscat and Damascus, Syria, further expanding its Middle East network and enhancing regional air connectivity. The first flight on the Muscat–Damascus route is scheduled to operate on 02 May, with conveniently timed services operating twice weekly on Wednesdays and Saturdays. Damascus, one of the oldest continuously inhabited cities in the world, is a major cultural and economic center in the Levant. Renowned for its historic old city, traditional markets, and rich architectural heritage, the city also serves as an important hub for commerce, education, and public institutions. The addition of Damascus aligns with SalamAir’s ongoing network expansion strategy, focused on meeting demand for direct and affordable regional travel. The route is designed to serve the Syrian community in Oman while also strengthening connectivity through Muscat, enabling efficient onward access to SalamAir’s wider network. Commenting on the sales launch, Steven Allen, Chief Commercial Officer of SalamAir, said: “Choosing Damascus to be our next route, and to be the first Omani airline to operate to Syria, reflects our strategic and commercially driven approach to network expansion. This service has been carefully designed to meet clear travel needs between Oman and Syria. By enhancing international air connectivity from our home in Muscat, the Damascus route supports the objectives of Oman Vision 2040, while remaining aligned with our planning framework to ensure sustainable growth, operational reliability, and value for our customers.” The announcement of Damascus represents the fourth new destination announced by SalamAir in recent weeks, with Damascus joining Port Sudan, Medan and Vienna as new markets to be operated from Muscat in 2026. Flights are now available for booking via …

His Royal Highness Prince Saud bin Nayaf bin Abdulaziz, Emir of the Eastern Region, officially inaugurated Global City Dammam, and will open its doors to everyone soon to explore the exclusive experience. Brought to life by Vega International Co. (KSA), the official developer of Global City Dammam, this landmark destination draws on over 20 years of experience in creating memorable cultural, commercial, and tourism projects across the Kingdom. Located between the Arabian Gulf and Saihat Lake, Global City Dammam offers a world of culture, shopping, dining, and entertainment where families and friends can gather, discover, and enjoy new experiences together. According to SPA, Prince Saud emphasized that the Global City project reflects a modern investment approach and highlights Eastern Region’s strong economic and tourism potential. He noted that such initiatives diversify economic activity, enhance cities’ appeal, create new investment and employment opportunities, and improve the quality of life for residents and visitors. He further highlighted the region’s strategic location, advanced infrastructure, and extensive investment opportunities, making it an attractive destination for major projects and capable of drawing local, regional, and international investors. The project aligns with urban development initiatives to strengthen private-sector participation in high-quality projects and attract domestic, Gulf, and international investment. These efforts are expected to enhance the region’s competitiveness and improve the efficiency of tourism and entertainment services, leveraging its strategic geographic position and the significant progress in quality-of-life indicators. The Global City project features a distinctive cultural and entertainment concept, bringing together civilizations from around the world in a single destination. International pavilions showcase participating countries’ identities through architecture, cuisine, and heritage products, offering visitors a comprehensive cultural experience for all ages. The project spans more …

Pullman Dubai Downtown marks its 5th anniversary, celebrating five years of recognition, performance, celebrations, and the achievements of its Heartists. In just half a decade, the hotel has become one of Dubai’s most commercially successful, culturally engaged, and F&B-driven destinations, redefining lifestyle hospitality in the city. The hotel has pioneered industry-first initiatives for its Heartists, including a five-day workweek for all team members, including operational staff, fostering better work-life balance. Year-on-year, staff engagement scores stayed solid at 9.4, highlighting a consistently motivated and engaged team. The hotel also promotes a Fast Track program for internal promotions and company-wide development, creating clear career growth paths. Commercially, Pullman Dubai Downtown achieved a Revenue Generation Index (RGI) of 115.2 in 2024, consistently outperforming its competitive set in GOP, ADR, and RevPAR. The hotel is also known for its unique culinary offering, becoming a destination in its own right thanks to thoughtful F&B concepts. Guests can journey from Couqley French Brasserie, one of Dubai’s top-performing casual French restaurants, now ranking just behind rooms in revenue, to Lolita Rooftop Bar & Lounge, offering South American and Pan-Asian cuisine with front-row views of the Burj Khalifa. For relaxed catch-ups, Breadhouse with the aroma of freshly brewed coffee and decadent pastries, making every visit a delight. Honeycomb Hi-Fi offers eclectic global sounds, Izakaya-style dining, rotating art exhibitions, and a vinyl record and book shop. At Romeo Lane, diners can celebrate the fusion of Indian and Japanese cuisine, blending timeless flavors with innovative techniques. Guests can watch their favorite game live at The Groovehouse by Hitchki – Sports Bar, while the newest concept, Cocina Tres, is a sun-soaked celebration of craft, color, and flavor with a true Mexican …

ITVAR GSA Travel LLC clenched the title as ‘Fastest growing GSA’ at the 8th edition of the Arabian Travel Awards 2025. “We are honored to receive the Arabian Travel Award for the third consecutive year—an achievement that reflects our continued commitment to excellence and the collective efforts of our dedicated team. This recognition is a proud milestone for ITVAR’s Non-Air Division, and we proudly share this award with every team member who contributes to our success. Looking ahead to 2026, ITVAR plans to expand its destination representation portfolio, strengthen its presence across the GCC, East Africa, and Southern Africa, and launch more data-driven B2B campaigns, hybrid roadshows, and strategic partnerships. Our focus remains on sustainable growth, innovation, and delivering measurable value to our partners.” Pier Angeli Astano, Head of Representations – Non Air

The search pattern on Wego reveals growing interest in destinations that offer both cultural exploration and thrilling experiences by Kuwaiti travellers. Tbilisi, Georgia continues to attract travellers from Kuwait seeking a balance between cultural discovery and outdoor exploration. The city’s historic old town, sulphur baths and rich culinary traditions are complemented by easy access to mountain landscapes and nature escapes just beyond the capital, making it an ideal year-end destination. Wego data shows a sustained rise in interest in Tbilisi, with searches from Kuwait up 10.02 per cent year-on-year, driven by its cool winter climate and ability to combine urban culture with scenic adventures. Next city is Baku, Azerbaijan – the city’s UNESCO-listed ‘Old City’, contemporary architecture and rich culinary scene are complemented by easy access to surrounding landscapes, including coastal areas along the Caspian Sea and natural sites just beyond the capital. Wego search insights show a significant surge in interest for trips to Baku, with YoY searches up by 60.88 per cent. Wego experts noted that Kuwaiti travellers are increasingly drawn to Baku as a year-end destination, thanks to its festive winter atmosphere and easy access to winter sports and outdoor adventures. In third place is Casablanca, Morocco stands out to travellers from Kuwait seeking a culturally rich year-end escape paired with opportunities for exploration. Wego saw a 6.89 per cent year-on-year increase for New Year trip searches to Casablanca. Visitors can enjoy the architectural grandeur of the Hassan II Mosque, vibrant markets, coastal promenades and Morocco’s renowned culinary scene in the city. Amman, Jordan remains a strong choice for Kuwaiti travellers seeking cultural depth alongside outdoor exploration. The city’s historic sites, vibrant food scene and traditional markets …

Shaza Hotels concluded its GCC Roadshow following a series of high-level engagements across key regional markets. The initiative brought together leading travel trade partners, key bookers, destination stakeholders, and industry decision-makers, reinforcing Shaza’s commitment to advancing strategic alliances and strengthening its footprint across the Gulf. The region-wide activation offered an exclusive platform for partners and stakeholders to engage in substantive discussions, explore new business opportunities, and reaffirm their shared commitment to long-term collaboration. Hosted in Doha, Muscat, and Bahrain, the roadshow showcased the group’s distinguished portfolio and provided attendees with a comprehensive overview of Shaza’s latest developments, enhanced guest experiences, and forward-looking strategic direction. Each event underscored Shaza’s hallmark combination of cultural authenticity, contemporary refinement, and gracious hospitality—qualities that continue to define the brand’s positioning across the region. Commenting on the success of the roadshow, Shaji Abu Salih, Vice President of Business Development & Growth for Shaza Hotels and Mysk by Shaza, said,”Our GCC Roadshow proved to be an invaluable platform to reconnect with our long-standing business partners to reinforce our commitment to each other. The enthusiastic response across the region underscores the strength of our relationships and the growing interest in our brands. As we continue to expand, these engagements help us align with market needs, share our vision, and explore opportunities for future collaboration. The GCC remains a cornerstone of our strategy, and we are committed to fostering growth through meaningful partnerships and exceptional hospitality.” Shaza Hotels continues to build its presence across the region with thoughtfully designed properties that combine authentic cultural storytelling with elevated modern comforts. Earlier this month, under the patronage of the Ministry of Tourism Saudi Arabia (MoT) and TOURISE 2025, Shaza Hotels signed …

flynas celebrated the launch of its direct flights between Jeddah and Moscow, effective 23 December. This launch further strengthens air connectivity with the Russian capital in collaboration with the Saudi Tourism Authority and the Air Connectivity Program, as part of flynas’ growth and expansion plan and in alignment with the Kingdom’s national objectives in the tourism and aviation sectors. The inauguration ceremonies for the new route were held at King Abdulaziz International Airport in Jeddah and Vnukovo International Airport in Moscow, where passengers on the inaugural flight were welcomed with commemorative gifts. Upon the aircraft’s arrival at Vnukovo International Airport, an official reception ceremony was held for the flight, marking the first direct route linking Jeddah and Moscow. The ceremony was attended by representatives from the Embassy of Saudi Arabia in Moscow, flynas, the Russian Tourism Authority, and Vnukovo Airport. flynas will operate three weekly flights between King Abdulaziz International Airport in Jeddah and Vnukovo International Airport in Moscow, becoming the first Saudi carrier to operate scheduled flights between the two cities. This follows the launch of the first regular direct flight between Riyadh and Moscow by a Saudi airline in August, operating four weekly flights between the two capitals. The airline remains committed to further expanding its destinations and routes to provide more reliable and convenient travel options for its guests, as part of its efforts to strengthen relations between the two countries. This expansion in the Russian aviation market aligns with flynas’ growth and expansion strategy launched under the title “We Connect the World to the Kingdom. It also supports the objectives of the National Civil Aviation Strategy, which aims to enable national air carriers to connect the Kingdom of …