Tourism Breaking News
World Trade Center (WTC) Abu Dhabi, the mixed-use urban centre of the capital’s downtown area, has unveiled an updated visual brand identity and enhanced shopping, dining, and entertainment experiences. The iconic landmark destination has expanded its retail mix by introducing 25 new stores to Abu Dhabi’s downtown shopping hub, with a broadened range of fashion, lifestyle, and dining options. The refreshed offering at WTC Abu Dhabi is part of a comprehensive enhancement project based on direct feedback from consumers and extensive research into their preferences. The project enables WTC Abu Dhabi to continue serving centrally located business clientele and residents alike with a premium offering that reflects contemporary downtown living, with a fully integrated mixed-use space comprising offices, residences, retail, and a 4-star hotel.
The transformation includes adding new anchor stores across four floors, creating new food and beverage outlets on the Liwa Street side of the mall, and inaugurating the new distinctive LuLu department store and hypermarket on two levels of the Souk – set to offer the best deals on groceries, electronics, fashion and much more in the UAE capital. The all-new hypermarket concept and revamped store design is spread across 18,170 sq m and offers the brand’s first in-store sushi station, along with dedicated self-service and automated checkout counters for efficient transactions.
Speaking at the launch was Yasser Al Marzouqi, General Manager of WTC Abu Dhabi who stated that over the years the destination was a favourite amongst cruise passengers as it’s close to the terminal. He reiterated that this transformation will attract the GCC visitors with leading brands being housed in the premises.
