Tourism Breaking News
W Hotels Worldwide, part of Marriott International Inc., announced the opening of W Muscat, the brand’s newest beachfront W Escape and the second to open in the Middle East this year. Set against the stunning backdrop of the rugged Al Hajar Mountains, which form a stark contrast to the historic capital city’s lively waterfront, W Muscat sits at the intersection of the bustling Shatti Al Qurum area. The new hotel opens in an ideal locale to bring the W brand’s signature take on playful luxury to the serene waterfront of Oman.
“Muscat is a fascinating and exciting city. Its cultural DNA honors millennia of tradition while looking to what’s new and next — an ideal match for the W brand,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The arrival of W in Muscat marks a new chapter for both the brand and this buzzing metropolis. The hotel reinterprets Omani design and cultural traditions to create a modern, energetic and stylish escape unlike anything the Sultanate has seen before.”
“We are excited to bring the W brand to Oman with the highly anticipated opening of W Muscat,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “This W Escape will be a significant addition to our portfolio and redefine the hospitality scene in Oman. With its evocative design and fresh and vibrant energy, I am confident it will soon emerge as a preferred getaway for both locals and global jet-setters alike.”
“The opening of W Muscat reflects our strategic role to create sustainable tourism assets, lifestyle communities and destinations that play a major role in the national economic diversification of Oman,” commented Peter Walichnowski, CEO of Omran, the developer of the hotel.
