For the first time, VisitBritain aims to promote the luxury horse racing itineraries to horse racing enthusiasts in the region and inspire them to book these experiences. Their recent ‘I Travel For…’ digital marketing campaign uses short-films and story-telling to market unexplored destinations in Britain, alongside its globally renowned landmarks and attractions. For centuries, horse racing has been linked with the English monarchy. It is called the sport of kings because of its strong association with royalty and nobility. The history of England is the history of horse racing, from its humble beginnings to today’s Royal family’s continuing passion and patronage of the sport. A day at the races is an opportunity to experience English history and tradition at its best.