Visit Qatar launches new digital experience for a leading travel destination

Visit Qatar, an initiative of the Qatar National Tourism Council (QNTC), aims to boost their tourism industry with the launch of a new digital experience. The website shares Qatar’s rich cultural tapestry, experiences and adventures in an inviting online journey. As Qatar continues its preparations for the FIFA World Cup Qatar 2022, the highly responsive and mobile-first website will become a vital tool in realising an ambitious goal: tripling the number of visits and doubling tourism revenue by 2030. Behind the scenes, the new marketing technology platform is one of the first in the world to use Adobe Experience Manager as a cloud service, highlighting Qatar National Tourism Council’s digital leadership and innovation in the region.

“The shared ambition and positive energy of this project are inspiring,” said Murat Ertugrul, VP MEA at Emakina. “Visit Qatar’s ambition to position the nation as a hub to discover – where cultural authenticity meets modernity – is something to behold. Ensuring the best possible end-to-end experience for visitors to Qatar was at the heart of this particular project – and now that QNTC has full control over their new Adobe platform, they can maximize its functionalities in complete autonomy. We are looking forward to continuing this dynamic collaboration, contributing to the ambitious Qatar National Tourism Council Transformation Journey roadmap.”

Darren Light, Head of MEA for Adobe Experience Cloud adds, “The new Visit Qatar website perfectly leverages Adobe AEM’s power for front and backend development. Although the COVID-19 pandemic forced all experts to work from a distance, the fluidity and the efficiency of their teamwork were remarkable. And we can all be proud of the engaging state-of-the-art result.”

Berthold Trenkel, COO of Qatar National Tourism Council said, “The new website created by Emakina and Adobe proudly positions Qatar as a world-leading, international tourism destination for business and leisure, through a showcase of authentic experiences and family-focused activities. The experience is customer-centric and powered by data, allowing for personalised messaging along the customer journey. It is an integral part of QNTC’s digital transformation journey and will no doubt have a positive impact on our tourism objectives.”