Tuscany tourism debuts in Dubai

In a move to enhance the tourism offerings in Tuscany, the tourism board of promotion introduced the destination to the United Arab Emirates at a gala event. The event was presided over by Alberto Peruzzini, Managing Director of Tuscany Tourism board (Toscana Promozione Turistica) at Meydan hotel Dubai.

At the same event the inauguration of the Alabaster Tower of Pisa – the Project of “The Leaning Tower of Pisa in Japan and in the United Arab Emirates” supported by Tuscany Tourism Board, Chamber of Commerce of Pisa, Municipality of Pisa and Municipality of Volterra took place at the event. The exhibition of the Alabaster Tower, which is reproduced from the original drawings of the famous Tower of Pisa, is realized by the alabaster masters of Arte in Bottega di Volterra’s Association. The Foundation Cassa di Risparmio di Volterra, the Province of Pisa, Cassa di Risparmio di Volterra and the Municipality of Volterra, as well as the Opera della Primaziale Pisana; the work owner, has taken part in the realization of the Tower. The copy of the famous bell tower of the Cathedral of Pisa, will be shown at the luxurious Meydan Hotel in Dubai, with a panoramic view on the prestigious Meydan Racecourse.

Tuscany Region and the UAE have an already forged relationship that has been strengthened since 2015 thanks to “Toscana Endurance Lifestyle”, international event of sport and networking organized by sistemaeventi.it in Pisa at the San Rossore Racecourse that in 2017 will return with two top level endurance rides (14-16 July and 4-6 August). The inauguration ceremony was attended  by Alberto Peruzzini, Managing Director of Tuscany Tourism Board, Riccardo Fedeli, Vice Mayor of Volterra and Gianluca Laliscia, Chairman of Toscana Endurance Lifestyle. The business activity will be strong as well. The program of the event includes a seminar and presentation of the Tuscany region dedicated to the EAU Tour Operators and B2B between Tuscan and UAE tour operators will take place, organized in collaboration with the Italian Chamber of Commerce in Dubai.