Tag Archives: Wade Jones

Sabre announced the introduction of its new airline storefront, an industry-first capability that makes it easier to comparison-shop increasingly complex airline offers in the indirect channel.  Beginning today, the new airline storefront capabilities are available via Sabre’s shopping APIs, which travel retailers can leverage to build a bespoke storefront and enhance their customers’ experience. Sabre expects to launch the new capability for travel agencies via Sabre Red 360 in the coming weeks. Powered by Sabre’s shopping APIs, new airline storefront provides digital “shelves” that organize the breadth and depth of an airline’s offering in a side-by-side display to help travelers shop with confidence and make better buying decisions to meet their personal needs. For airlines, the new airline storefront supports differentiation and more merchandising opportunities in the indirect channel, with flight search results displaying several product offerings for an individual flight. For travel buyers, it allows for efficient comparison shopping across several flight options and helps travelers choose the offer that is right for them. “Airlines have invested in differentiating their brand in a number of ways. While this creates greater choice for travelers, it also presents a challenge – it’s easy to understand the cost, but harder to understand what the experience will be,” said Wade Jones, chief product officer for Sabre Travel Solutions. “Sabre’s new airline storefront not only empowers airlines to effectively market their unique product in the indirect channel, but it also helps travel buyers communicate the total offer value.” “Our customers demand choice paired with convenience and simplicity – this is not always the case with today’s airline shopping experience. Consumers want to compare products and offers quickly and efficiently, just as they do in …

Finnair and Sabre Corporation announced a new worldwide distribution partnership. Under the new agreement, Sabre will resume distributing competitive global Finnair content to hundreds of thousands of travel agents and thousands of corporations worldwide through its travel marketplace. Ole Orvér, Chief Commercial Officer, Finnair said, “We are delighted to promote our products and services through Sabre’s extraordinary network of travel agents worldwide as we rebuild our network and operations following the COVID-19 pandemic.” He added, “Travel agents continue to play a key role in the travel industry value chain and, together with Sabre, we will work to deliver the benefits of NDC technology. Ultimately, travel agents and their customers will enjoy more relevant and comprehensive travel solutions. As we ramp up our operations globally, it is imperative that customers have choice and flexibility in booking through their preferred direct or indirect channel. Travel agents contribute significantly to helping people regain the confidence to travel, which is absolutely essential for our industry.” “We are fortunate to enter this unprecedented period with new opportunities that will drive incremental revenue for both agencies and airlines”, said Wade Jones, President, Sabre Travel Network. “Consumers want the best offers, agencies want to present the most relevant content to their customers, and airlines want to distribute their fares and products so that travellers can access them wherever they choose to shop. Sabre remains committed to helping all parties achieve their goals. We are confident that our content serves the needs of travel agents in a truly optimal way.”