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Dubai Culture supports Dubai Tourism’s ‘Medyaf’ initiative

Dubai Culture & Arts Authority (Dubai Culture) recently participated in Dubai Tourism’s ‘Medyaf’ initiative, which is conducted regularly to provide opportunities to UAE nationals to acquire appropriate training and become adept professionals of any sector of the tourism and hospitality industry. The ultimate aim of the project is to build a force of skilful tourism professionals from within the country who could take care of the 20 million guests that are expected to visit Dubai for Expo 2020. Dubai Culture’s participation in this training programme reflects its commitment to nurturing and empowering national talent. Through this training programme, which was held at Shangri-La Hotel on July 18, Dubai Culture aimed to enhance the technical skills of its staff specialising in history, Islamic civilisation and tourism. It also launched a cultural tour guide programme and trained the first batch of employees in this initiative, who were drawn from across the Authority’s numerous heritage sites, including the recently unveiled Etihad Museum. It received a large number of applications from candidates seeking to get trained for the roles of cultural tour guide, customer service, etc. Source – Dubai Media Center

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