Tag Archives: TikTok

Hotel Indigo Dubai Downtown, today announced its creative partnership with the leading short-form video platform, TikTok, with a common goal to promote and set the stage for young talent across the UAE. Starting from 26 April the hotel will be scouting young creatives across the city, from musicians, artists, designers, and dancers, to identify their talents. The shortlisted candidates will then be given an opportunity to showcase their talents via a professionally shot video, at the stunning boutique hotel. Talking about this unique initiative, Laura Eggleton, General Manager of Hotel Indigo Dubai Downtown said, “Digital platforms provide incredible opportunities for young talent to get discovered. However, with the vast volume of content being uploaded online it is sometimes difficult for talent to shine. At Hotel Indigo Dubai Downtown, along with TikTok, we aim to give emerging young talent the support needed to guide them on their journey as they share their talents, story and make a name for themselves in this competitive market.” Head of Video and Creative at TikTok Middle East, said, “We are proud to announce yet another partnership with a brand that favors the interest and future of rising young talent. At TikTok, we offer our community space where they feel comfortable being themselves and where they can creatively express themselves with spontaneity and authenticity. Through this special partnership with Hotel Indigo Dubai Downtown, we are joining forces to offer future rising stars the platform to stand out and shine with their talents.”

Dubai’s Department of Tourism and Commerce Marketing has concluded the regional #ThisisDubai social media campaign, hosted in collaboration with the world’s leading short-form mobile video application, TikTok. As part of the partnership, TikTok, which is available across 150 markets, created bespoke AR stickers with exclusive Dubai themed music inviting participants to capture striking aspects of the city. Calling on the platform’s expansive base of storytellers from across the GCC, the campaign received an overwhelming response of over 30 million video views on the campaign page and 9.8 thousand videos created, with posts showing users enjoying ‘only in Dubai’ experiences across the city, or destination videos with the campaign’s themed music, helping them to tell the story of Dubai. With the competition wrapped up, the two winning entries will be awarded an exclusive holiday package, with first prize winning a two-night stay at Kempinski Mall of the Emirates, and both first and second prize winning shopping vouchers from Mall of the Emirates and tickets to experience the incredible La Perle by Dragone show. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “In an age where shareable bite-sized content is the new social currency, Dubai Tourism makes it a priority to ensure we diversify our channels beyond traditional mediums to reach our target segment, using programming that is most appealing to them. Our partnership with TikTok is testament to the success of this approach, and through #ThisisDubai, we encouraged tourists from the region to share what makes the city unique to them by highlighting their favourite Dubai experiences.”  

Emaar has signed a memorandum of understanding (MoU) to explore collaboration opportunities with TikTok, the leading global destination for short-form mobile videos. The partnership represents a major milestone for TikTok in the Middle East and a commitment by both parties to deliver Emaar’s memorable, world-class lifestyle experiences to TikTok’s global community of users. On New Year’s Eve, TikTok will mark its official launch in the UAE with a 1-minute exclusive dynamic lighting show on Burj Khalifa, preceding Emaar’s majestic fireworks display, where it will be witnessed by thousands of spectators as well as millions more online. Following the MoU, Emaar can unlock the immense potential of TikTok and access its highly engaged, international audience via destination marketing, digital content creation, and other innovative and interactive touchpoints. As a global platform available in over 150 markets with 75 languages, TikTok offers a vibrant atmosphere that celebrates trends and embraces creativity and diversity. With the ability to engage with a global audience, TikTok has attracted a variety of creators using the platform to connect with others and build a diverse community. Emaar is offering TikTok users the opportunity to visit Dubai and take part in the Emaar New Year’s Eve Gala 2019. Through the exclusive campaign for TikTok users, five lucky couples from China, India and the Middle East will be flown in to Dubai for the event. Accordingly, TikTok has created and activated an in-app challenge and is promoting the Emaar NYE 2019 gala with a home-screen display and banners in China, India and the Middle East. Further, Emaar will fly in 55 top global influencers from TikTok for a VIP event in Dubai to coincide with the year-end gala.