Tag Archives: Sheraton Hotels & Resorts

Sheraton unveils new logo

New Sheraton Logo

Sheraton Hotels & Resorts, Marriott International’s most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future. The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe. “The logo’s evolution reflects the renewed energy and firm commitment we are making to our owners and guests to the resurgence of this iconic brand.  More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” said Mara Hannula, Vice President, Global Brand Marketing, Classic Premium Brands. “This was the final piece of the redesign puzzle and offers a modernized look and feel to match our reimagined spaces while maintaining the powerful equity and recognition of the original logo.” The new Sheraton experience will be available to guests later this year in Phoenix. The transformed 1,000-room Sheraton Grand Phoenix hotel which the company purchased in 2018 will bring to life the first of Sheraton’s full on-strategy hotel along with other exciting innovations. “We are excited to introduce the new direction of the brand’s iconic symbol in the Middle East and Africa, where Sheraton has nurtured long-standing relationships with guests, owners and communities for over 50 years,” said Sandra Schulze–Potgieter, Vice President Premium & Select Brands, Marriott International Middle East and Africa. “In line with the transformation of the brand, we are excited to showcase our early adopter properties soon, the Sheraton Jeddah Hotel and Sheraton Grand Hotel, …

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Sheraton reopens in Oman

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Following a massive renovation program, Sheraton Hotels & Resorts reopened with newly transformed guestrooms, public spaces and food and beverage offerings. Owned by Al Hashar Hotels LLC, under the umbrella of Al Hashar Group, and in association with Twenty14 Holdings, the 230-room hotel has been a landmark in Muscat for over three decades ensuring guests can experience more in the heart of the city. Speaking on the occasion, Sheikh Al Muhannad Al Hashar said that Sheraton Oman, the tallest building in the country, has played a key role in shaping the hospitality sector in Oman since it first started business in 1985. The hotel interior has been completely redesigned, leaving the exterior shell as it is. With this magnificent transformation, the hotel is well positioned not only to be a leader in the sector but also to support the efforts of the Ministry of Tourism in promoting the country’s tourism potential at the international level. Significantly, with the Sultanate all poised for a long-term, major growth in the MICE segment, Sheraton Oman’s enhanced conferencing facilities are sure to add great value to the future of tourism. For business travellers, the hotel offers nine meeting rooms, two boardrooms and the Oman Ballroom which is designed to pay tribute to the splendour and generosity of Omani hospitality. With a capacity to host large events of over 1,000 guests and smaller intimate gatherings as well, Sheraton Oman is the perfect choice for both private celebrations and business functions.

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