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SCTDA to promote experiential travel encounters at WTM London

HE Khalid Jasim Midfa

Sharjah Commerce and Tourism Development Authority (SCTDA) is set to promote Sharjah’s unique tourism attractions during its participation at the ongoing World Travel Market (WTM) London, which will conclude on November 7, 2018 at ExCel London. SCTDA is participating at WTM London for the 16th consecutive year, bringing its distinctive tourism product offerings to the UK market featuring Sharjah’s family, culture, soft adventure and eco-tourism destinations. The initiative is in line with SCTDA’s commitment to meet the targets set within the Sharjah Tourism Vision 2021 to attract 10 million visitors in the emirate by 2021. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said that the Authority’s participation at the global event for the 16th year reflects its continuous efforts to achieve its strategic goals and objectives aimed at targeting major global tourism markets. The authority continuously works towards attracting a greater number of visitors from the UK and Ireland with unique offerings while showcasing a wide range of outstanding experiences and continuing to increase our international network in line with Sharjah’s tourism goals. The exhibition is an important addition to our ongoing efforts to provide the most important experiences and tourist products and provide new experiences to our visitors while capitalising on Sharjah’s diverse heritage. SCTDA’s programmes will showcase Sharjah’s unique tourism environment, which is naturally rich in biodiversity and the various tourism developments taking place in the emirate. Al Midfa further emphasised the importance of international exhibitions in promoting Sharjah’s tourism hotspots to the international market and attracting tourists and investors to the emirate, saying “We have seen the growing appeal of Sharjah as a destination for ‘business and leisure’ travellers as business executives learn to optimise long weekends …

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