Tag Archives: MoU

Sharjah Commerce and Tourism Development Authority (SCTDA) has signed a strategic Memorandum of Understanding (MoU) with the UAE Youth Hostel Association and the Sharjah Archaeology Authority, with the aim of enhancing the guidelines, standards and mechanisms in managing youth hostels and improving the quality of services provided to the youth tourism sector while preserving the traditional houses of the emirate. The new initiative comes in line with Sharjah’s continuing efforts to strengthen its leading position on the global tourism map. The SCTDA has been tasked to take charge in the management, supervision and development of services of youth hostels located in the emirate, while the Sharjah Archaeology Authority oversees the maintenance and preservation of the facilities. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA stated, “This will ultimately benefit the local tourism sector and cement Sharjah’s position within the ranks of the most prestigious and distinguished tourist destinations in the world. We look forward to working closely with both entities, especially in the move to improve the quality of youth hostel services and the preservation of traditional houses. Our collaboration will help reinforce Sharjah’s reputation as a distinct destination that combines the past traditions with the present age in an urban setting. We are confident that this agreement, which will further enrich the tourism experience of Sharjah, will help strengthen our initial efforts to promote youth tourism. There is no doubt that improving youth hostels will have a positive impact on the tourism community, as they provide distinguished services that will help establish the emirate as an ideal destination for those looking to experience luxurious but cost-efficient holidays. The youth hostels offer multiple options to meet the different tastes and requirements …

Airbnb Experiences and the Singapore Tourism Board (STB) signed a two-year Memorandum of Understanding (MoU) to co-promote and grow a range of unique, authentic Airbnb Experiences hosted by passionate locals on the Airbnb Experiences platform. This agreement comprises three strategic pillars: 1) Development of Singapore Experiences in the new tourism landscape; 2) Co-marketing of destination Singapore to stay top-of-mind amongst global audiences; and 3) Facilitating data and knowledge exchange to enable effective recovery. “Healthy travel is travel that keeps the economics local and is authentic to the culture of the destination. In the context of seeking to support such healthy travel, we are excited to be partnering with the Singapore Tourism Board to promote experiential travel in one of the world’s most vibrant and dynamic communities. I have personally enjoyed Airbnb’s Singaporean cooking Experiences and know that such Experiences unlock new ways to discover Singapore through its greatest natural resource – its people. And it is through using the Airbnb platform to showcase the incredible people of Singapore to the world that, working in partnership with the Singapore Tourism Board, we can help support the recovery of international tourism,” said Chris Lehane, Senior Vice President, Policy and Communications, Airbnb. Keith Tan, Chief Executive, STB said, “STB’s partnership with Airbnb Experiences is a timely one. As travel gradually resumes, we want to focus on strengthening Singapore’s brand image in the minds of audiences around the world, and ensure that our destination remains top-of-mind. This partnership will also give passionate Singapore hosts a world-leading platform to reach out to quality travellers globally, while helping them innovate and explore newbusiness models. We are excited about working with Airbnb, and look forward to breaking …

Hala China has signed a Memorandum of Understanding (MoU) with Shaanxi Tourism Group which will allow both parties to explore future collaborations on a range of tourism initiatives to drive two-way travel between Dubai and Shaanxi. The agreement marks another notch in the ever-deepening and productive bilateral relationship between China and the UAE, owing to Hala China’s efforts. It was signed at China (Shaanxi)-UAE Economic and Trade Conference, held on November 11, 2019, in Dubai. According to the terms of the MoU, both parties aim to “vigorously support and promote tourism and culture interexchange activities” in Dubai and Shaanxi while intensifying “cooperation between local travel agencies and travel organisations” to launch various tourism popularisation activities. China (Shaanxi)-UAE Economic and Trade Conference drew the participation of a host of high-level delegates and executives from the UAE and Shaanxi, including Jin Lei, Counsellor of the Economic and Commercial Department of the Consulate General of the People’s Republic of China in Dubai; Zhao Xiaoming, Deputy Secretary-General of the Shaanxi Provincial Communist Party of China (CPC) Committee and Director of the General Office of the Shaanxi Provincial CPC Committee; Yao Hongjuan,  Director  of  the  Foreign  Affairs Office of the Shaanxi Provincial  People’s Government; and Xue Hua, President of the China Council for the Promotion of International Trade (CCPIT) Shaanxi Sub-council. Sheikh Majid Al Mualla, Chairman of the Board of Directors of Hala China, said, “We are excited to work together with our partners from Shaanxi as we look to strengthen the exchange and cooperation in the fields of logistics, tourism, aviation and investment between Shaanxi and the UAE. Long considered one of the cradles of Chinese civilisation and one of the important locations on …

His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, is currently on a cultural visit to the Spanish capital. On October 8, he was at Casa Árabe Madrid, which has been operating as the strategic centre for Spain’s relations with the Arab world since 2006. The Sharjah Ruler was received by Pedro Martínez-Avial, General Director, Casa Árabe, and senior representatives of Spanish cultural and academic institutions. The Sharjah Ruler witnessed the signing of a MoU between Sharjah Book Authority (SBA) and Casa Árabe, to promote Emirati and Arab cultures in Spain. It was signed by HE Ahmed Bin Rakkad Al Ameri, Chairman of SBA and Pedro Martínez, in the presence of heads and senior officials of both Emirati and Spanish cultural entities. The MoU seeks to achieve the goal of building bridges and strengthening bilateral relations to promote cooperation in key cultural sectors leveraged by Casa Árabe’s strong regional and international network. Under the agreement, the two entities will also work on executing agreed-upon programmes targeted at enhancing cultural exchange. They will develop a programme to promote cooperation between cultural entities in Spain, Sharjah and the UAE, and steer Spanish cultural experts to devising and applying effective tools to enhance dialogue and exchange between Sharjah, Spain and the world.

Emaar signed a MoU with Beijing New Aerotropolis Holdings (BNA) recently to jointly develop a Business and Tourism Complex, integrating retail, entertainment, office, hotel hospitality, convention, sport, art and lifestyle functions in a one-stop solution. Emaar and BNA will share resources in order to establish the Aero-Economic Area. This collaboration signals that Emaar is very seriously eyeing entering into the mega development of China and leveraging its long experience in building key projects and attractions. This MoU also opens up a new spectrum of opportunity to bring Emaar’s iconic projects and premium lifestyles to China. Emaar is a leading global property developer and provider of premium lifestyles based in Dubai, UAE, and present in 13 countries. The group has a land bank of 1.6 billion square feet in the UAE and key international markets including Downtown Dubai, Dubai Marina, and Dubai Creek Harbour. Emaar has built landmark projects in the Middle East, North Africa, the United States, Europe and South Asia, which deliver ideal lifestyles. The group also plays an important role in the China-UAE strategic partnership, and is actively exploring the Chinese market in response to The Belt and Road policy.

The inaugural Big C Forum witnessed the signing of a Memorandum of Understanding (MoU) between Dubai-based holding company Meraas and Singapore-based Chinese company Samanea Group that will see the launch of an AED1 billion mall by Q2 2021 near Dubai International City. Six key Chinese manufacturers and businesses also signed the letter of intent. Samanea Group is to develop the 570,000 sq. ft. retail outlet, which will focus on home appliances and furniture from small, medium and big Chinese businesses seeking a foothold in the GCC market. The mall will also hold space for 1,800 parking spaces. The event was attended by His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum, Director General of Dubai Information Department – the special Guest of Honour, who witnessed the hive of bilateral business activity initiated by Hala China. At the event, Her Excellency Tan Li, Acting Consul-General of the People’s Republic of China in Dubai, said, “In recent years, both China-UAE and China-Dubai relations have developed very fast. Among the Middle East countries, the UAE has conducted the most in-depth and fruitful cooperation with China.  In 2018, China was Dubai’s largest trade partner for the fifth consecutive year, with bilateral trade reaching US$37.9 billion. The ‘Hala China’ programme launched last year, built a platform for the cooperation between China and Dubai in economy, trade, investment, tourism and culture.” The forum provided Chinese companies with a deeper understanding of Dubai’s forward-looking trade policies and infrastructure. Headquartered in Singapore, Samanea Group supports small businesses through hosting them in professional trade centres in key markets that offer marketing, logistics, financial and networking opportunities. The forum gathered more than 600 Chinese investors and entrepreneurs in Dubai, …

Dubai World Trade Centre (DWTC) has signed a Memorandum of Understanding (MoU) with Raging Tiger Events, the exclusive representative of Wedding Design Company (WDC), India’s leading destination wedding planning company. This partnership, enabled through DXB Live, the experiential arm of DWTC, is set to promote Dubai as the preferred wedding destination for Indian weddings, and give UAE residents easier access to their dream wedding at international destinations of their choice. Launched over 15 years ago, Wedding Design Company is one of India’s most renowned wedding planners, and is known to organise high-profile marriage ceremonies for the who’s who of Bollywood and the business industry, featuring exclusive guest lists. This includes the recently orchestrated nuptials of India’s most illustrated business moguls, the Ambani family, as well as Bollywood celebrities Deepika Padukone and Ranveer Singh at Lake Como, Italy. Vandana Mohan, Founder and Owner of Wedding Design Company, said, “WDC was conceived out of a desire to inspire people to live out their fantasy by creating dream weddings. We have decades of experience of organising customised weddings in exotic locations ranging from Florence, St. Moritz and Ibiza to ancient palaces and forts in India. Dubai is already a popular wedding destination and we want to raise its profile by making it the most preferred wedding destination for Indians, whether they live in India, the UAE or elsewhere.” Khalid Al Hammadi, Senior Vice President – DXB Live, DWTC, said, “DWTC has a strong heritage of hosting bespoke weddings of all scales and sizes. In addition to offering flexible event space that can host large scale celebrations or intimate gatherings, we also have the in-house capability to handle every aspect of the event from …

Emaar has signed a memorandum of understanding (MoU) to explore collaboration opportunities with TikTok, the leading global destination for short-form mobile videos. The partnership represents a major milestone for TikTok in the Middle East and a commitment by both parties to deliver Emaar’s memorable, world-class lifestyle experiences to TikTok’s global community of users. On New Year’s Eve, TikTok will mark its official launch in the UAE with a 1-minute exclusive dynamic lighting show on Burj Khalifa, preceding Emaar’s majestic fireworks display, where it will be witnessed by thousands of spectators as well as millions more online. Following the MoU, Emaar can unlock the immense potential of TikTok and access its highly engaged, international audience via destination marketing, digital content creation, and other innovative and interactive touchpoints. As a global platform available in over 150 markets with 75 languages, TikTok offers a vibrant atmosphere that celebrates trends and embraces creativity and diversity. With the ability to engage with a global audience, TikTok has attracted a variety of creators using the platform to connect with others and build a diverse community. Emaar is offering TikTok users the opportunity to visit Dubai and take part in the Emaar New Year’s Eve Gala 2019. Through the exclusive campaign for TikTok users, five lucky couples from China, India and the Middle East will be flown in to Dubai for the event. Accordingly, TikTok has created and activated an in-app challenge and is promoting the Emaar NYE 2019 gala with a home-screen display and banners in China, India and the Middle East. Further, Emaar will fly in 55 top global influencers from TikTok for a VIP event in Dubai to coincide with the year-end gala.

Dubai Silicon Oasis Authority (DSOA) has signed a Memorandum of Understanding (MoU) with the General Directorate of Residency and Foreigners Affairs-Dubai (GDRFA) to further facilitate the delivery of smart services to investors, entrepreneurs and startups, particularly homegrown entities, and help them develop their businesses in areas such as technology, artificial intelligence (AI) and smart city applications. Aligned with Dubai’s Smart Government strategy and the UAE Vision 2021, the agreement will ensure the protection of intellectual property and enhance creative thinking skills and applications, while boosting cooperation in the scientific, training and professional fields as well as the exchange of expertise in legal, technical and administrative matters. As part of the MoU, the GDRFA will set up an office in DSOA’s headquarters to provide government services directly to Dubai Silicon Oasis (DSO)-based entrepreneurs and investors. Dr Mohammed Alzarooni, Vice Chairman and Chief Executive Officer, DSOA, signed the MoU with Major General Mohammed Ahmed Al Marri, Director General, GDRFA, in the presence of senior officials from the two sides. Dr Mohammed Alzarooni said, “DSOA is committed to growing and developing its services according to the Smart Dubai initiative, which aims to make Dubai the smartest and happiest city in the world. We are pleased to sign this partnership agreement with a pioneering entity such as GDRFA that is known for its extremely effective and efficient smart government services and for achieving high levels of customer happiness. Notably, the agreement supports the objectives of the UAE Vision 2021 and Dubai Plan 2021 in shaping an attractive environment that empowers creative entrepreneurs to turn their ideas into successful projects that serve the national economy.” Major General Mohammed Ahmed Al Marri said: “Our agreement is …

Emirates has signed three Memorandums of Understanding (MoU) to facilitate tourism and trade in Vietnam’s largest and most visited city. The airline will mutually collaborate with the Ho Chi Minh City Tourism Promotion Center (HTPC), Ho Chi Minh City Department of Tourism and Investment and Trade promotion Centre of Ho Chi Minh City (ITPC) to promote Ho Chi Minh City as a tourist destination and trade hub. HE Nguyen Thanh Phong, Chairman, People’s Committee of Ho Chi Minh City, led a high-level delegation and working visit to the UAE from October 22 to 25, 2018. Further, Ho Chi Minh City People’s Committee, Department of Tourism, Department of External Relations and Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC), Embassy of Vietnam in the UAE, in cooperation with partners in Dubai, held a conference on “Trade, Investment and Tourism Promotion into Ho Chi Minh City.” At the conference, the agreements were signed by Badr Abbas, Senior Vice President – Commercial Operations for Far East, Emirates; Haitham Al Battawy, Country Manager – Vietnam, Emirates and Nabil Sultan, Divisional Senior Vice President, Emirates SkyCargo in the presence of HE Nguyen Thanh Phong, Chairman, People’s Committee of Ho Chi Minh City; HE Trinh Vinh Quang, Vietnam’s Ambassador to the UAE; Le Phuong, Commercial Counsellor – Head, Vietnam Trade Office, Dubai; Omar Khan, Director, International Offices, Dubai Chamber of Commerce and Industry and Aldulrahman Mohamed Al Hosani, Director, Exporter Services Department, Dubai Export. Commenting on the signing of the MoUs, Badr Abbas, SVP – Commercial Operations for Far East, Emirates said, “Vietnam is an important destination within Emirates’ network and we are pleased to collaborate on joint promotional activities that will leverage the route’s …