Tag Archives: MENA

According to Go-Globe, by 2028, the Sharing Economy market will expand by 32% compared to 2022. In MENA, the segment of Shared Accommodation will grow by 42%, Shared Business Services by 40% and Shared Transportation by 38%. The city of Dubai is extensively introducing co-sharing products. Today, the city provides various services of shared transportation: scooters — Lime, Tier and Circ, bicycles — Byky, cars — Udrive and Ekar, yachts and boats — CharterClick and Xclusive Yachts. There are also coworking spaces — The Cribb, Impact Hub Dubai and AstroLabs Dubai. However, there is still a vacant niche for other services popular in the West — equipment co-sharing such as Fat Llama and ToolzDo, or animal care services such as Rover. As for the shared accommodation, there is a list of restrictions for co-habitation in Dubai, but the regulations are gradually becoming more lenient. It has recently become possible for unmarried couples to share accommodation, so you can already find shared rentals within the laws of the city. For example, the Colife service shows that Dubai residents are interested in renting separate apartments with common areas. Colife data from other countries shows that this type of rental is popular with students, digital nomads, work-relocated expats and new residents. According to data obtained by Colife as a result of surveys, 72% of users plan to stay in Dubai for a year or more. However, not everyone can afford rent with a desired level of comfort. The average rent price for an apartment in Dubai is 7.900 dirhams. while the optimal price for surveyed users is 7.000 dirhams. 42,5% of users travel and live alone, meaning that many residents simply cannot afford …

Having served over 150 million passengers and operating flights to a vast network of more than 190 routes from seven strategic hubs, Air Arabia Group, the Middle East & North Africa’s first and largest low-cost carrier operator, enters its milestone 20th year of operations as it continues to solidify its position as a pioneer and market leader in the aviation industry. Marking this special milestone, Air Arabia has introduced a new addition to its distinctive livery, a unique 20th-anniversary emblem, that celebrates the airline’s two decades of excellence and serves as a testament to the remarkable journey that Air Arabia has undertaken, fueled by the dedication and hard work of its staff members. Commenting on the low-cost carrier’s momentous journey since 2003, Adel Al Ali, Group Chief Executive Officer of Air Arabia, said: “For two decades now, Air Arabia has demonstrated its leadership position by transforming the way air travel is perceived in the MENA region. Air Arabia’s successful trajectory as a driving force behind connecting people, cultures, and economies, has since brought change to the industry, and has grown the market for affordable air travel”. Since introducing low-cost air travel to the MENA region 20 years ago, Air Arabia has strengthened its market position by offering greater travel options for customers and providing high quality services at affordable fares. Commencing operations on October 28, 2003, with just two aircraft servicing five routes, the airline has grown into a multi-billion-dollar group offering travel and tourism services across the globe. Today, the Air Arabia Group has a multi-brand portfolio spanning across aviation, hospitality, tourism, information technology, flight operations, ground handling, catering and MRO. Air Arabia now operates from multiple hubs spread …

Following a dip in 2020, tourism globally is again on the rise and is expected to reach $17 trillion in size by 2027, compared to $11 trillion prior to Covid-19. Bain & Company’s new research study, ‘Sustainable Tourism: An Untapped Opportunity for Green Growth’, reveals that there is an increasing appetite for more sustainable tourism among leisure travelers across the globe, who will choose destinations and providers (airlines, hotels, restaurants, and tour companies) based on their sustainability records and are starting to pay a premium for it. On the other hand, research shows that some travelers feel that the travel and tourism sector is making little or no effort to be more sustainable, indicating that there is still much room for the sector to respond and make a difference. “The uptake in sustainable tourism is driven by an appetite to travel sustainably and make more responsible choices. Bain has developed a framework defining the components of a sustainable tourism experience around three pillars: environmental impact (e.g., eco-friendly transportation and accommodation options), social responsibility (e.g., DEI standards), and community engagement (e.g., contract with locals)” says Karim Henain, Partner at Bain & Company Middle East. There is a significant opportunity among the “sustainability enthusiasts” segment of travelers interested in visiting the MENA (Middle East and Northern Africa) region. The study’s aim is to better understand the behaviors and preferences of relevant travelers interested in MENA as a destination. The research covered consumers from six markets: Germany, Italy, France, the UK, Saudi Arabia, and China.   Overall, more than two-thirds of consumers surveyed in the selected markets consider sustainability aspects to be important or extremely important when traveling for leisure, and 73% expect …

On World Tourism Day, Google is launching two free tools to help the travel industry in the Middle East and North Africa identify timely travel demand and make better-informed decisions. The tools are launched under the ‘Travel Insights with Google’ website which includes two new tools available in both English and in Arabic; Destination Insights and Hotel Insights. According to Google Trends, people in Saudi Arabia searched for many countries in the past 8 months including Azerbaijan, Egypt, Georgia, Thailand the UAE and the UK (London in particular). Additionally, searches from Saudi Arabia for “booking tickets” this year have increased 153% compared to previous year. In the UAE, according to Google Trends, people searched for local entertainment destinations in the past 8 months including the Dubai Fountain and Dubai Butterfly Garden, as well as hotels located locally in the UAE and in Saudi Arabia. Additionally, searches from UAE for “ticket prices” this year have increased 122% compared to previous year. These and similar insights can be helpful for businesses to connect with people searching to travel and plan their campaigns. By leveraging the tools, businesses in the travel and tourism industry can discover insights to reach global travelers, whether they are departing or arriving in MENA, at every stage of their journey, from dreaming about their next travel destination, to booking flights and hotels. Destination Insights The Destination Insights tool will give travel businesses, governments and tourism boards a clear picture of the top sources of demand for a destination, and the destinations within their countries that travelers are most interested in visiting. It also allows businesses to explore how tourism demand is changing, compared to previous months’ or years’ demand and adjust marketing …

MENA Leisure and Attractions businesses are all set to welcome a larger number of visitors during Ramadan and the subsequent Eid holidays. The Leisure and Attractions industry is not only one of the greatest contributors to national GDPs in the region, but it also brings immense joy to families looking to spend more quality time together during Ramadan and Eid. Making the Holy Month a truly memorable time for families, the region’s theme parks, family entertainment centres, water parks, and other attractions continue to bring stunning world-class experiences to visitors. Rosa Tahmaseb, Secretary-General at MENALAC shares, “The MENA region is highly enthusiastic about leisure. This paired with Ramadan and Eid, a period during which people have more time to spend on themselves and their loved ones will result in a much-needed revenue uptick for our sector”. Tahmaseb comments, “We’re thrilled to see technology being adopted more regularly at multiple attractions across the MENA region. The uptake of technology means that our ever-evolving industry can clearly see the benefits of better technology, both from a business management tool view as well as the increased hygiene and security measures that come as standard with various ticketing and cashless cards systems”. She continues, “It is fantastic to see how each attraction adopts the new technologies available to them from amusement parks in Dubai with their contactless technology to Cultural sites in Saudi Arabia”. Sustainability also plays a key role in the industry’s future with eco-friendly features forming a cornerstone of up and coming projects in the region. Renowned for its passion for leisure and entertainment, the MENA region remains committed to bringing its residents and international visitors world-class experiences. As waves of cultural …

Skyscanner announced the trending destinations for Eid Al Fitr 2021 and the extended summer period. The research demonstrates that the time is now for travel, as MENA travellers are eager to travel safely and responsibly as soon as they can. The top searches for travellers within the UAE and Saudi Arabia during the Eid period included Cairo, Amman and Alexandria for families, whereas groups are turning their attention to Ibiza and Malaga and couples are looking to go to the Maldives, Mauritius and Santorini. For UAE travellers, staycations are still prioritized, with Abu Dhabi, Fujairah or Ras Al Khaimah proving popular. According to Skyscanner’s recent travel trends report – ‘Skyscanner Horizons – The Return of Travel’ – that revealed the top trending destinations globally, Dubai was ranked the 4th most popular destination, likely driven by travellers looking for a holiday, as well as wanting to reunite with friends and family to celebrate Eid. The comprehensive report also highlights that travellers are making their holidays count, as the global average trip length is 16 days in 2021 – two days higher in comparison to 2019 averages. This is a result of shorter journey times as travellers opt for trips that are closer to home, particularly from June to September, with longer trips in October 2021. In 2019, the average journey time from June to October was 11 hours. This has fallen to 10 hours in 2021. Ayoub El Mamoun, Global Travel Expert at Skyscanner shares his tips on how to bag a good last-minute deal and plan ahead for future travels, “Safe and responsible travel remains a key topic for MENA consumers and with travel beginning to re-open across the region, …

Wego partners with the German National Tourist Office, Gulf countries (GNTO) to invite travellers to discover the destination of Germany and virtually explore its amazing attractions and hidden gems. Until it is safe to travel again, Wego brings the world to you in the comfort of your home. With the message ‘dream now – visit later’, this joint partnership with ‘Wego’ introduces the global campaign ‘#DiscoverGermanyFromHome’ to tomorrow’s travellers in the GCC by providing them with inspiring and informative content, virtual experiences in its 16 federal states, Spotify playlists, an interactive map, quizzes, recipes and much more to keep their interest in the destination alive until travel is resumed. Speaking of the partnership, Yamina Sofo, Director Sales & Marketing, German National Tourist Office, Gulf countries (GNTO) commented, “The Gulf region is among the Top 20 of the most important source markets to Germany and the third largest source market outside Europe. Our partnership with Wego is a great opportunity to highlight that Germany ticks all boxes of the GCC travellers aiming for wellness and recreation, nature and sightseeing or simply for entertainment and shopping, while enjoying high quality services, great value for money, luxury accommodation and facilities.” Mamoun Hmedan, Managing Director, MENA and India, Wego, said, “We are bringing the world to our users until it is safe to travel again and we’re thrilled to partner with GNTO to promote one of the most beautiful European countries. Germany entices tourists with its rich and vibrant nature and culture; it’s a must-see destination for everyone.”

The International Air Transport Association (IATA) renewed its call for government relief measures as the impacts of the COVID-19 crisis in MENA deepen. The region’s airlines could lose $24 billion of passenger revenue compared to 2019. That is $5 billion more than was expected at the beginning of the month; job losses in aviation and related industries could grow to 1.2 million. That is half of the region’s 2.4 million aviation-related employment. Previous estimate was 0.9 million. Full-year 2020 traffic is expected to plummet by 51 per cent compared to 2019. Previous estimate was a fall of 39 per cent. GDP supported by aviation in the region could fall by $66 billion from $130 billion. Previous estimate was $51 billion. These estimates are based on a scenario of severe travel restrictions lasting for three months, with a gradual lifting of restrictions in domestic markets, followed by regional and intercontinental. “Airlines in the Middle East continue to be battered by the impact of COVID-19. Passenger traffic has all but ground to a halt and revenue streams have evaporated. No amount of cost cutting will save airlines from a liquidity crisis. The collapse of air transport will have devastating effects on countries’ economies and jobs. And in a region where aviation is a key pillar of many nations’ economies the effect will be much worse. Direct financial support is essential to maintain jobs and ensure airlines can remain viable businesses,” said Muhammad Al Bakri, Regional Vice President for Africa and the Middle East, IATA. Some of the impacts at national level include: Saudi Arabia- 35 million fewer passengers resulting in a US $7.2 billion revenue loss, risking 287,500 jobs and US $17.9 …

Almost half (47 per cent) of MENA nationals who visited Thailand during 2018 chose to travel during the green season. This season, also described as the ‘rainy season’, runs from June to October and is one of the most vibrant times of the year in Thailand, bringing with it picturesque tones of blues and greens. During the rainy season, the temperature ranges from 89º F (32º C) to 78º F (25º C). Although the green season in Thailand brings with it unpredictable weather, there are still plenty of activities that travellers can do during the rainy season such as temple visits, exploring Thailand’s incredible food scene, museums, malls and famous markets. Travelling to Thailand during the green season also has the added bonus of being much cheaper than during high season, with flight fares costing less and many hotels and retreats offering discounts. Alongside cultural and ecological excursions, visitors to Thailand can also spend time at hundreds of wellness retreats, which focus on physical and mental wellbeing. Specialised meditation and healing yoga sessions can all help to re-energise the mind as well as the body. For those looking for something more hard-core, Thailand’s famous Muay Thai retreats can help you get into shape fast in a fun, social and supportive environment.

Dubai remains on track to becoming the most visited city for global travel, business and events, according to the latest visitation figures released by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism). The emirate welcomed 11.58 million visitors in the first three quarters of 2018, with India retaining its position as Dubai’s leading source market, followed by Saudi Arabia and the UK continuing to hold second and third positions respectively, underlining the city’s sustained appeal to its traditional strongholds and a wider diversified global audience. Russia, China and Germany continued to be key drivers within the top performing markets, each recording double-digit growth compared to the same period in 2017. Tourism from Russia remained on high trajectory, growing by a massive 60 per cent year-on-year, with visitor numbers surging to 460,000 in just the first nine months of 2018. The increase in Russian overnight guests was supported by a strong 19 per cent growth in air capacity across non-stop flights, in addition to added ease of travel access following the introduction of visa-on-arrival facilities in the last two years. China also continued to highlight benefits from the visa-on-arrival scheme, complementing the ongoing ‘China Readiness’ strategy, consequently re-enforcing its upward curve resulting in China securing its position as the fourth largest feeder market with an impressive 641,000 visitors so far this year, marking a 12 per cent increase versus 573,000 for the same period last year. Germany grew even faster at 15 per cent to reach 388,000 visitors during the first nine months, landing in eighth place within the top 10 source markets for Dubai. From a regional perspective, the first nine months saw 20 per cent of overnight visitors …