Tag Archives: Marketing

Emirates initiates virtual reality technology on emirates.com

Emirates 360

Introducing 3D seat models on emirates.com, Emirates has becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates onboard product. This new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots. Alex Knigge, Senior Vice President -Corporate Communications, Marketing and Brand (Digital), Emirates said, “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting-edge web VR technology.” The high-quality 3D generated graphics offer an outstanding render that is close to reality. Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map.

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