Tag Archives: Khalid Jasim Al Midfa

Sharjah hotels, Air Arabia & travel agencies partner for Sharjah Summer Festival

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To contribute to the ramped-up efforts in promoting Sharjah as a family tourism hub, Air Arabia and various hotels and travel agencies in the emirate have separately rolled out exclusive promotional deals during the ongoing, spectacular Sharjah Summer Festival organised by Sharjah Commerce and Tourism Development Authority (SCTDA). Running until the end of August this year, the Festival’s first edition was launched to boost the domestic tourism sector as well as bolster local shopping and retail activities. Tourists and visitors can grab exclusive hotel offers and price discounts in numerous popular entertainment and cultural activities during the Festival. In line with the festival, special family-themed events will be held, along with kids summer camps and cultural workshops. Additionally, hotel facilities will also be offering up to 50 per cent reductions in room rates. Air Arabia is also offering attractive offers covering its key flights and services. As for hotel establishments, Radisson Blu Hotel provides 15 per cent discounts on hotel reservations, spa, restaurants, and many other exciting recreational and leisure activities, while Sheraton Sharjah Resort and Spa offers 20 to 50 per cent discounts on hotel room bookings, wedding halls, spa rooms and restaurants. Similarly, the Oceanic Resort & Spa and Marbella Resort give up to 25 per cent discount on website bookings. “We extend our gratitude to all participating government agencies, private institutions, travel agencies, leisure facilities, and retail stores. By offering promotional offers and special discounts as part of the Festival’s celebration, they are significantly contributing to our efforts to increase tourist arrivals to the emirate and diversify our tourist activities,” said SCTDA Chairman Khalid Jasim Al Midfa.

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First edition of Sharjah Summer Festival to kick off from July 11

HE Khalid Jasim Midfa

Following the success of the Sharjah Summer Campaign last year, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the details of the first edition of the Sharjah Summer Festival. Set to kick-start on July 11, 2018, the festival will further boost SCTDA’s ongoing efforts to strengthen the tourism sector as part of the government’s bid to attract 10 million visitors to the emirate’s shores by 2021. Organised by SCTDA in cooperation with entities from the government and private sector, the festival will run a series of entertainment and cultural activities to promote local tourism and highlight the emirate’s cultural and tourist attractions and diversified recreational facilities during the summer season. In addition, the festival seeks to attract residents and visitors through its creative marketing campaigns and various promotions to boost Sharjah’s world-class status as one of the great destinations for family holidays. H E Khalid Jasim Al Midfa, Chairman, SCTDA said, “The festival will promote Sharjah’s tourism, cultural and amusing events, revitalise several tourism campaigns; and diversify its leisure activities to attract international visitors. It is also part of our strategy to underline our attractions to the GCC market which remains one of our largest source markets.” According to Midfa, the event is going to play a major role in transforming Sharjah into an important center of culture, heritage and arts in the region.

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Sharjah tourism to attract Kazakh tourists through KITF 2018

HE Khalid Jasim Midfa

In line with its efforts to promote Sharjah’s tourism and hospitality offerings among Kazakh tourists, the Sharjah Commerce and Tourism Development Authority (SCTDA) will lead a high-level delegation from the emirate of Sharjah at the Kazakhstan International Tourism and Travel Fair (KITF 2018). The event is scheduled to be held in the Kazakh city of Almaty from April 18 to 20 at the Almaty International Exhibition Centre. SCTDA’s participation will thus facilitate the achievement of Sharjah Tourism Vision 2021, which aims to attract 10 million visitors to the emirate by 2021. HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority, emphasised on the importance of the authority’s participation in the Kazakhstan International Tourism and Travel Fair, as it reflects the commitment of HH Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, to make the emirate the ideal family destination. He added that the participation coincides with the recent decision to exempt Kazakh tourists from pre-entry visa requirements to enter the UAE. Al Midfa commented, “SCTDA’s marketing plans are designed to meet the current and the future requirements of the emirate’s tourism and commercial sectors. Our participation in KITF 2018 highlights Sharjah’s unique tourist attractions that make it one of the best tourist destinations that cater to tourists seeking to explore heritage, science, culture and the arts.”

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Sharjah Tourism to showcase offerings at MITT 2018

HE Khalid Jasim Midfa

The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set for its 19th participation at the Moscow International Travel and Tourism Exhibition (MITT) in a bid to promote Sharjah’s top tourist spots, attract more international visitors, and join the world’s leading tourism and hospitality events. Running from March 13 to 15, 2018, the 25th edition of MITT will provide SCTDA with a global platform to highlight the emirate’s promotional plans to enhance its position as a leading family tourist destination and attract 10 million tourists by 2021 based on the objective of Sharjah Tourism Vision 2021. SCTDA’s presence in the exhibition signifies its full commitment to collaborate with industry pioneers and investors from Europe and 80 other top-notch international touristic destinations. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, will lead the participating delegates. Commenting on the participation, Al Midfa said, “In 2017, local hotels welcomed a total of 266,086 Russian guests compared with 112,171 visitors received in 2016. The numbers represented an impressive growth rate of 137 per cent. Our 19th participation in MITT is another opportunity to enhance the emirate’s presence in Russia, one of Sharjah’s largest source markets.”

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SCTDA to showcase Sharjah’s top tourist initiatives at ITB Berlin

HE Khalid Jasim Midfa

The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set to showcase Sharjah’s latest major tourism projects and infrastructure developments during its 21st participation at ITB Berlin 2018, to be held from March 7 to 11. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, who will attend the five-day event, is set to lead the delegation. High-level representatives from 12 government and private organisations will also join the SCTDA team to put the spotlight on their world-class tourism and cultural services and initiatives. The participating government institutions will consist of Knowledge without Borders, Expo Centre Sharjah, The Sharjah Investment and Development Authority (Shurooq), Environment and Protected Areas Authority (EPAA), The Sharjah Museums Authority and Sharjah International Airport. The private companies will comprise Oceanic Khorfakkan Resort & Spa, Ramada Hotel & Suites Sharjah, Radisson Blu Resort, Sharjah, Sharjah Airport Travel Agency,  Al Rais Tours & Holidays, and Sheraton Sharjah Beach Resort & Spa. H.E. Al Midfa said, “ITB Berlin is a strategic opportunity for us at SCTDA to put Sharjah on the international tourism and business maps in line with the government’s economic development agenda. Germany and other major European nations are important markets for Sharjah. As such, we consistently roll out relevant initiatives catering to European visitors to further strengthen our relations as well as form new mutually beneficial agreements.”

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Ramada Hotels and Suites Sharjah opens under AA Al Moosa Enterprises

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A.A. Al Moosa Enterprises LLC welcomed the opening of the four-star Ramada Hotel & Suites Sharjah, an addition to the growing number of  mid-market properties in the UAE. In support of His Highness Sheikh Dr. Sultan bin Muhammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah’s vision to increase investments in the Emirate, the new Ramada Hotel & Suites Sharjah was inaugurated in the presence of HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority. The event was attended by Faisal Al Moosa, representing AA Al Moosa Enterprises, owner of the Ramada Hotel & Suites Sharjah, dignitaries, VIPs, corporate guests and the media. The hotel is managed by Wyndham Hotel Group. The property which is previously known as the Ramada Sharjah has recently undergone extensive renovations and upgrade. The hotel now features 343 rooms and suites that will cater to all kinds of business and leisure travellers.

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Sharjah promotes its offerings at South Asian trade show in Delhi

HE Khalid Jassim Al Midfa, SCTDA Chairman

The Sharjah Commerce and Tourism Development Authority (SCTDA) attended the 4th South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show, in New Delhi, India where they showcased the emirate’s best tourist  spots, popular leisure activities and unique culture and traditions. SATTE was held from January 31 to February 2, 2018 at Pragati Maidan and saw over 12,000 visitors worldwide. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017. As the South Asian nation is one of our priority markets, this year’s SATTE is an opportunity to encourage more Indian tourists to explore Sharjah’s beauty. We also hope to utilise SATTE’s popularity to enhance the emirate’s brand in major markets worldwide as well as achieve growth in terms of the number of international tourist arrivals in the coming years.” Over the last two decades, SATTE has become the launch platform for many countries from across the globe to conduct business in and with India. SATTE has been working closely with the Ministry of Tourism, the World Tourism Organisation (UNWTO), and the Pacific Asia Travel Association (PATA), among many other leading associations.

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Sharjah Light Festival 2018 targets 1 million visitors

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During the official announcement of the 8th Sharjah Light Festival set to take place from February 7-17, 2018, H.E. Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) stated that this year’s edition is expected to witness one million visitors at 18 different locations in the emirate that would display an interspersed inspiration from science, beauty and knowledge. The official announcement site this year was the unique heritage area of Al Hisn fort located in the area known as the ‘Heart of Sharjah’. Midfa added, “The SCTDA has been implementing strong efforts to boost Sharjah’s position on the international tourism map by developing its potential and supporting all activities and initiatives that make Sharjah a rich, diverse and unique tourism destination.” The festival will include 23 shows covering 18 popular locations in Sharjah, curated by more than 24 artists from 10 countries. The festival is sponsored by Sharjah Municipality, Sharjah Police Headquarters, Sharjah Roads and Transport Authority, Sharjah Electricity and Water Authority (SEWA), Sharjah Civil Defense Department and Sharjah Government Media Bureau. Sahara Centre and Mega Mall are partners, while the Sharjah Media Corporation is the media sponsor.

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Sharjah World Championship Week by SCTDA is back

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Sharjah Grand Prix, the annual international championships for water sports, returns for the next two weekends. The event will be organised under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Royal Prince and Deputy Ruler of Sharjah, during Sharjah World Championship Week. The emirate will play host to the UIM Formula1 Power Boat Championship and Sharjah Aquabike World Championship from December 15-21, 2017 at the Khalid Lagoon, in partnership with Sharjah International Marine Sports Club and Union International Motonautique, Sharjah Tourism and Commerce Development Authority (SCTDA) revealed. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Hosting the F1 Powerboat Championship further consolidates Sharjah’s position as an ideal sporting destination in the UAE and the region, as well as enables the emirate to showcase its authentic Arabian culture and heritage. Aiming to continue building such venues in Sharjah, we look forward to another exciting and successful race in this edition.” The key partners of the event include the Department of Seaports & Customs-Government of Sharjah, Sharjah Police Headquarters, SEWA, Sharjah City Municipality, Air Arabia, Sharjah Road and Transport Authority, Civil Defense Department- Sharjah, Sahara Centre and Mega Mall.

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SCTDA organises 4th Hospitality Industry Forum

Image 2 - Hospitality Forum Attendees

The 4th Hospitality Industry Forum organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) was held in Sharjah on the theme ‘Continuous Innovation,’ highlighting the robust expansion of the emirate’s tourism sector from 2016 to 2017. The session featured three sessions titled ‘Sharjah Hospitality Results,’ ‘Key to a Successful Travel’ and Tourism Innovation,’ a panel discussion on ‘A Stairway Towards Innovative Marketing’ and two workshops titled ‘Investment in Human Capabilities’ and ‘Destination Competitiveness in an Innovative World.’ Local hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily positions itself as a destination of choice for tourists. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Under the consistent guidance of H.H. Dr Shaikh Sultan bin Mohammad Al Qassimi, Ruler of Sharjah and Member of the UAE Supreme Council, the relentless efforts of Sharjah’s tourism sector have placed the emirate in the international tourism map and has brought success both at the regional and local levels by offering a world-class destination that represents the Arab cultural heritage as well as a family-friendly environment.”

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