Tag Archives: Helal Saeed Almarri

Over 1150 senior industry specialists meet for 57th ICCA in Dubai

Helal Saeed Almarri

The International Congress and Convention Association (ICCA) is hosting its 57th chapter in Dubai. Running till November 14, the four-day conference is being attended by over 1,150 senior industry professionals and association meeting planners from across 75 countries. Congress delegates have descended on the city from across the world to experience a dynamic programme of education, networking and business opportunities. ICCA and Dubai Business Events have collaborated to create an exciting offering of forward-thinking education sessions, site visits to Dubai’s most innovative enterprises and a social programme showcasing the best of Emirati cultural delights and local hospitality. Welcoming delegates to the congress, His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “Business events are a crucial part of not only our tourism strategy, but our wider economic development. Whether through the year-round calendar of home-grown trade shows or major congresses like the ICCA congress that we successfully bid for – we understand and use the power of meetings and conferences to facilitate the rapid transition to a knowledge economy, and to grow scientific advancement and key industry sectors in Dubai and the UAE.” Nina Freysen-Pretorius, President, ICCA, said, “I would like to once again thank ICCA for selecting Dubai to host this congress, and to the Local Host Committee and all stakeholders involved for their role in planning. Our thanks also go to all the sponsors and supporting organisations of this event. The number of international association meetings has doubled every ten years since the establishment of ICCA 55 years ago, and we have identified the Middle East as an important growth area. In fact, we now have a dedicated seat for the region on our board, a permanent regional …

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Dubai records 8 million overnight visitors in first half of 2018

HE Helal Saeed Almarri - Director General DTCM

Dubai welcomed a record 8.10 million international overnight tourists during the first six months of 2018, representing a consistent increase on the same period last year. Figures released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) have confirmed the continued success of the emirate’s tourism sector. A destination of choice for a number of global markets, Dubai is on track for projected growth into the second half of 2018. Top source markets continued to witness stable year-on-year performances in the first half of 2018, with India, KSA and the UK retaining their top three positions when compared to the same period last year. India again brought in the highest number of international guests, once again crossing the 1-million-mark over a six-month period, up by 3 per cent year-on-year. KSA and the UK retained their spots as the second and third largest feeder markets respectively, with the former rallying to a slight increase and remaining as the highest traffic driver from the GCC region. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “The first six months of 2018 have both generated and sustained a steady performance, supporting strong growth across our global feeder markets. Attracting 8.10 million visitors during the first half of 2018 stands us in good stead as we accelerate momentum towards our visionary aspiration of becoming the most visited city in the world.”

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DTCM introduces revenue management training for hospitality professionals

HE Helal Saeed Almarri JPG

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has developed an interactive training programme led by prominent industry experts to help ensure Dubai’s resilient hospitality sector continues to maintain global price competitiveness. The Revenue Management Workshop programme will bring together hotel revenue managers, reservation managers, sales and marketing managers for a hands-on and practical session, to share fundamental best practices in yield management and forecasting, in addition to monitoring applications and tools. The programme spread across 24 workshop sessions, facilitated in partnership with InsightsOut, specialises in both research and revenue management across the hospitality and service industry. With the aim of training 600 professionals, each session has been designed to host a maximum of 25 participants in a personalised and immersive learning environment. Trainees will be educated on key aspects of revenue management including data analysis, optimising demand and evaluating industry standards to set best possible pricing strategies. H E Helal Saeed Almarri, Director General, Dubai Tourism said, “With hospitality roles quickly evolving to meet the needs of a fast-paced industry, understanding revenue management tools and how to apply the concepts to manage inventory and rates remain key to designing effective strategies to thrive in prevalent market conditions. Such training programmes are therefore crucial as we look to further empower Dubai’s hotel industry professionals to play a larger role in contributing to the city’s thriving tourism landscape and ultimately drive better revenue.”

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DTCM shares outlook with industry partners and stakeholders

Dubai Tourism DG addresses the City Briefing audience

In its first biannual city briefing event of the year, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) highlighted its strategic framework, activities and campaigns in line with the Tourism Vision for 2020. Hosted for hotel establishments, destination management companies, event organisers, tourism attractions and government departments, the event was held at the Conrad Dubai with approximately 1,000 attendees. Keynote speeches at the latest briefing led by His Excellency Helal Saeed Almarri, Director-General, Dubai Tourism, provided valuable insights into the growth drivers behind Dubai’s record year-to-date international visitation, providing stakeholders with an in-depth analysis of the city’s visitor demographics and visitor satisfaction results from the annual Dubai Visitor Survey. Key successes and learnings from international marketing and business campaigns were also discussed. In addition, these keynotes covered the significance of Dubai’s robust calendar of retail and festival events spearheaded by Dubai Festivals and Retail Establishment (DFRE), and Dubai College of Tourism’s first-of-its-kind multi-disciplinary educational platform for the region. Both of these are key elements of the future outlook for tourism in Dubai and set to transform the city’s fast-evolving industry and the overall visitor experience. Another keynote was delivered by Manal Al Bayat, Senior Vice President – Business Development and Integration at Expo 2020 Dubai, who provided crucial insights into what can be expected in the lead up to the event and the legacy it will leave behind.

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India becomes Dubai’s top source market with 2.1 million tourists

HE Helal Saeed Almarri - Director General DTCM

India retained the top spot on Dubai’s list of source markets in 2017, contributing 2.1 million visitors and becoming the first country to cross the two-million mark in a single year. The country’s performance represented a 15 per cent year-on-year increase and validated, among other factors, the success of Dubai Tourism’s ongoing collaboration with Bollywood superstar Shah Rukh Khan in the #BeMyGuest campaign. Commenting on the annual performance, His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “Under the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the emirate has continued to capture share of the global outbound travel market, complemented by a significant increase in tourism-driven economic contribution to the country’s GDP.” Driven by India, the South Asia region, in the third place, contributed an 18 per cent share of over 2.8 million visitors, up a strong 10.6 per cent, followed by the Middle East and North Africa (MENA), and North and South-East Asia regions sharing the fourth position, each contributing close to 1.7 million visitors and independently commanding 11 per cent share, the former recording a 3.2 per cent increase and the latter, an impressive 23.6 per cent over 2016 visitation figures.

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DTCM records 12% y-o-y increase in 2017

Dubai Tourism

Department of Tourism and Commerce Marketing (Dubai Tourism) reported a 12 per cent year-on-year growth over the first two months of 2017, which saw Dubai welcoming just over three million visitors, nearly four times the rate of the previous year. Supported by growth in all key markets, China and Russia in particular drove the volumes and set the stage for a strong first quarter result. This period witnessed a 60 per cent growth in overnight tourists from China with January alone peaking at a dramatic 102 per cent, while attracting a total of 157,000 Chinese visitors across just the first two months. Reflecting an even more significant percentage increase, Russian visitation jumped 84 per cent over the same period last year with February delivering a massive 140 per cent volume increase to bring a total of 65,000 travellers in the first two months. Consequently, both contributing countries moved up in their rankings as key source markets for inbound tourism to Dubai with China entering the top 4 for the first time and Russia moving to just outside the top 10, up 4 places from 15. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said: “As we continue to invest in raising consideration for Dubai as the destination of choice for global travellers, our focus at Dubai Tourism is equally on increasing Dubai’s accessibility and removing barriers to travel by working closely with partners and stakeholders in the public and private sectors on both a federal and emirate level. Ultimately our collective aim is to make it as easy and seamless as possible for any prospective tourist from our diversified base of source markets to visit and revisit Dubai. We …

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Dubai Tourism & Airbnb ink deal to strengthen short-term rentals

Dubai Logo

Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) and Airbnb, the community-driven hospitality company, have signed a Memorandum of Understanding (MoU) to help promote responsible hosting and help grow and diversify tourism in the emirate. It follows the introduction of enhanced regulations last month that make obtaining a ‘holiday home’ license more streamlined for individual tenants and homeowners who want to rent their homes to guests.The MoU will bolster collaboration between the two parties and help enhance and diversify the emirate’s holiday home sector, boosting competition through a safe and transparent holiday home segment. Under the agreement, Airbnb will cooperate with Dubai Tourism on preventing breaches of the regulation by informing all host members of the Dubai Tourism regulations via its website and through email reminders of the rules. The two parties will also explore joint marketing and promotional activations for Dubai as a tourism destination. The MoU agreement states Dubai Tourism and Airbnb will work together to help grow and diversify tourism in Dubai, and promote innovative forms of tourism; Airbnb will raise awareness on the positive impacts of the Airbnb community by sharing aggregated, anonymised data about short term rental hosts; Airbnb will help promote responsible sharing of holiday homes by creating a “Hosting Page” on its platform, informing hosts of the rules and linking to official information and Airbnb will send regular reminders to its hosts in Dubai to remind them of the rules around responsible home sharing Airbnb is an increasingly popular way for guests from around the world to experience Dubai by staying with local hosts. There are almost 3,500 Airbnb listings in Dubai. This number and the number of guests choosing Airbnb when …

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