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Middle East Airlines extends partnership with Amadeus

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Middle East Airlines, Lebanon’s national carrier, has extended its partnership with Amadeus, one of the leading providers of advanced technology solutions for the global travel industry, choosing to bolster its services by employing state-of-the-art innovations at the heart of its business operations. The extended partnership comes as Middle East Airlines aims to increase its commercial agility while gaining competitive advantages through new merchandising practices such as dynamic pricing, fare families and ancillary sales. MEA will adopt a suite of tools which optimise merchandising opportunities and which enable more personalised experiences for its customers. MEA already migrated to Amadeus’s advanced revenue management technology in November 2016. Adib Charif, Head of IT, Middle East Airlines, said: “After having enjoyed a fruitful relationship with Amadeus for several years now, we are very happy to extend our collaboration. Amadeus solutions enable us to operate efficiently, by delivering products and services that are beneficial to our customers while also keeping our operations running smoothly. The customer focus and team dedication give us great peace of mind; with Amadeus, we know our operations are in good hands.” The extension of Middle East Airlines’ contract with Amadeus will see the latter deliver a range of technology solutions. Amadeus Payment Platform will enable the activation of payment in new channels, which can allow direct collection and easy payment for ancillary services, such as excess baggage charges. The solution promises to improve productivity and enhances the user experience by managing operations from a single graphical user interface. In addition, Middle East Airlines will be adopting Amadeus Reservation Desktop web, which automates functionalities for call centre agents and enables merchandising functionalities. This will allow the airline to drastically reduce the …

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