Tag Archives: HE Saif Saeed Ghobash

Warner Bros World Abu Dhabi theme park opens in Abu Dhabi

Warner_Bros._World_Abu_Dhabi_logo

Warner Bros World Abu Dhabi, the world’s first-ever Warner Bros branded indoor theme park was inaugurated by Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum and Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Sheikh Mohamed bin Zayed Al Nahyan. The park was developed by Miral, Abu Dhabi’s creator of destinations, in partnership with Warner Bros Entertainment, with an investment of US $1 billion. Their Highnesses attended the official inauguration ceremony, which took place in the Warner Bros Plaza at Warner Bros World Abu Dhabi. The ceremony included the first screening of the Warner Bros Cinema Spectacular, a captivating show that brings Warner Bros.’ unparalleled film library to life. Guests were also treated to a series of festive celebrations incorporating the park’s beloved characters. HE Saif Saeed Ghobash, Undersecretary, Department of Culture and Tourism – Abu Dhabi said, “The choice of Yas Island as the home for the world’s first indoor Warner Bros theme park, celebrating such an iconic and beloved brand, reflects so positively on Abu Dhabi’s global status and its ability to attract international tourism investments. This step is further evidence of the plans we are enacting to attract more visitors to the emirate as it moves further towards a diversified economy; indoor theme parks are a proven summer attraction for families”.

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Abu Dhabi records 4.9% growth in hotel guests during the first five months of 2018

Abu Dhabi records 4.9% growth in hotel guests during the first five months of 2018 1

The number of hotel guests staying in Abu Dhabi increased by 4.9 per cent during the first five months of 2018 compared to the same period last year. According to statistics from the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), 162 hotels, resorts and hotel apartments offering 31,236 rooms across the emirate welcomed 2,073,586 guests during January to May. The occupancy rate has averaged 75 per cent during the same period, with a 1.4 per cent increase, while the average length of stay was 2.7 nights, an increase of 2.4 per cent compared to the same period in 2017, with China topping the number of visitors, recording 192,500 visitors, an increase of 19.9 per cent. India came in second with 166,700 guests and a 22.2 per cent increase, followed by the UK with 119,900 amounting to a 12.7 per cent increase, the United States with 82,300 guests and a 25.7 per cent increase, and Germany with 71,300 guests at a 20 per cent increase. HE Saif Saeed Ghobash, Undersecretary, DCT Abu Dhabi, said, “These results demonstrate steady growth and prove Abu Dhabi’s ability to realise its strategic goals of positioning the emirate as a leading global destination through forward-looking marketing and promotional campaigns that seek to sustain growth.” While the Abu Dhabi Summer Season will run until August 18, the second half of 2018 will witness prominent events such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix and Abu Dhabi Art in November, and the Abu Dhabi Food Festival in December.

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Abu Dhabi ranks top in the Middle East in ‘Smart City’ chart

Abu Dhabi Tops Ranking of Smart Cities in the Middle East

Abu Dhabi has been ranked top in a list of cities in Africa and the Middle East in the McKinsey Global Institute’s study ‘Smart Cities: Digital Solutions for a More Livable Future.’ With a rating of 18.4, Abu Dhabi ranked first in the region ahead of Dubai, which was placed second with a rating of 17.3. Covering 50 international cities, the study looked at how cities all over the world use technology to increase the quality of life across a wide range of criteria, including healthcare, security, mobility, economic development and housing. HE Saif Saeed Ghobash, Undersecretary of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) said, “In today’s digital age, metropolitan cities in the world over are delivering creative ways in which data is used to reinvent the way their city is perceived, explored, interacted with and how services are delivered. Abu Dhabi ranking number one in the study is testimony to our ongoing efforts to establish the emirate as both a destination of distinction and a highly modern location in which international communities want to work, live and do business.”

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Abu Dhabi cuts tourism & municipality fees to enhance emirate’s competitiveness

HE Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism - Abu Dhabi

Abu Dhabi has decided to cut tourism and municipality fees to boost tourism and spur investments in the hospitality sector. HE Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism – Abu Dhabi said, “The Executive Council’s decision to adopt the proposal, put forward by the Department of Culture and Tourism- Abu Dhabi (DCT Abu Dhabi), to reduce tourism and municipality fees will enhance the Emirate’s international tourism competitiveness by strengthening Abu Dhabi’s value proposition, and by encouraging investments in the hospitality and tourism sectors. Abu Dhabi’s hotel establishments will be further able to record high occupancy rates compared to the regional and global tourism markets. “With this decision, hotels and hospitality establishments can achieve more growth and stay in line with the continuous development of the emirate’s infrastructure and its wide variety of cultural and leisure attractions. The adoption of the proposal will enhance Abu Dhabi’s attractiveness to investors and support the development of additional tourism projects and hotels. It will also strengthen the emirate’s position as a leading tourism destination for both business and leisure.” HE Saif Saeed Ghobash, Undersecretary, Department of Culture and Tourism – Abu Dhabi said, “The adoption of the new tourism and municipality fees is driven by the leadership’s vision to support the hospitality and tourism sectors and encourage further economic diversification. This move will attract further investment to the capital and underpin Abu Dhabi’s aim to expand its tourism proposition and increase visitor numbers.”

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Abu Dhabi concludes successful participation at ATM

Department of Culture and Tourism - Abu Dhabi Concludes Successful Participation at Arabian Travel Market (2)

The participation of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) at Arabian Travel Market (ATM) 2018 concluded after four  days showcasing distinct business growth, increased tourist arrivals and significant new partnership deals. Leading a large delegation to ATM, DCT Abu Dhabi was joined by 77 stakeholders representing more than 90 products in order to build further momentum behind increased guest arrival numbers. Abu Dhabi’s tourism sector is enjoying steady growth as the emirate continues to position itself as an attractive destination for visitors and investors alike. In 2017, Abu Dhabi attracted a record number of guests, around 5 million (4,875,499), which was a growth of 9.8% on the previous year. Abu Dhabi is now targeting an annual increase of 11%. This year, DCT Abu Dhabi achieved record first quarter hotel traffic amounting to a 10.9% rise over the corresponding period of 2017. This growth was driven by a surge of visitors from the UK, Germany, India, China, United States and the GCC region. On the back of this impressive performance, the Department is moving closer to achieving its target of welcoming 8.5 million guests to Abu Dhabi by 2021. HE Saif Saeed Ghobash, Undersecretary, DCT Abu Dhabi, said: “Abu Dhabi is an inspiring destination and we invite visitors to truly experience its authentic cultural heritage and world-class facilities. The consecutive increases for guest arrivals is clear testament to the Emirate’s growing international appeal. At ATM, we have successfully positioned the capital as a global destination of distinction built on unique experiences and a rich cultural heritage.”

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Abu Dhabi receives over 1.2 milion guests in first three months of 2018

Abu Dhabi Records Double Digit Growth

The number of  guests staying in Abu Dhabi’s 163 hotels and hotel apartments in March reached to 464,960, representing an increase of 12.3% compared to the same month last year, according to a report by the Department of Culture and Tourism – Abu Dhabi . This means that the total number of hotel guests in the first three months of the year was 1,289,537, a year-on-year increase of 10.9% with key international markets registering impressive percentage gains. During the month, the numbers of visitors from leading international source market China increased by 15.4% to number 40,800, Indian guests increased by 32% to number 35,200 and the UK increased by 24% to reach 28,000. Other key markets, notably the United States and Germany, also registered double-digit increases with the US up 29% to 19,300 and Germany rising 36% to 18,800 guests. The figures follow a record-breaking 2017 when just shy of five million visitors stayed in Abu Dhabi city, Al Al Ain Region and Al Dhafra’s range of accommodation. UAE-based guests also increased in March to number 134,631, a rise from March 2017’s total of 130,125. The first quarter of this year has seen China maintain its position as leading international hotel guest supplier, with more than 127,000 Chinese staying in the emirate. Indian visitors have surged past 100,000 and showed a 30% increase. HE Saif Saeed Ghobash, Undersecretary, DCT Abu Dhabi, said, “Our progress in attracting more people to explore the emirate as a visitor destination.Our targeted marketing investment in key source markets is being rewarded with impressive double-digit growth as our global awareness grows and we develop into a ‘must visit’ destination built on unique experiences and rich cultural heritage”.

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Abu Dhabi witnesses 16% surge in hotel guests during November

Louvre Abu Dhabi - Photography Vartan Kelechian - 2

The opening of Louvre Abu Dhabi on Saadiyat Island and the hosting of Formula 1 Etihad Airways Abu Dhabi Grand Prix contributed to a dramatic surge in hotel guests staying in the emirate during November. The month saw a 16 per cent rise in guests in Abu Dhabi’s hotels and hotel apartments compared to the same period in 2016, according to figures released by the Department of Culture and Tourism – Abu Dhabi. With 4.3 million hotel guests staying in accommodation across Abu Dhabi city, Al Ain Region and Al Dhafra Region in the first 11 months of the year, the emirate has witnessed 9 per cent year-on-year growth and is on target to reach a record 4.9 million guests by the end of December. HE Saif Saeed Ghobash, Director General, Department of Culture and Tourism – Abu Dhabi, said, “While November and Q4 is traditionally a strong period for us, particularly with visitors from Europe, we are encouraged by the sector’s performance during the month and the increase in hotel guests across all three regions. The opening of Louvre Abu Dhabi was a monumental event, not only for Abu Dhabi but also for the whole of the country and indeed the region, contributing enormously to our appeal as a ‘must visit’ destination.”  

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