Tag Archives: epartment of Tourism and Commerce Marketing

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) hosted its largest ever group of travel trade professionals from Africa, during a six-day familiarisation trip aimed at positioning Dubai as a leading destination of choice. The familiarisation trip, which ends today, has given over 300 senior management executives from 12 African countries – South Africa, Ghana, Nigeria, Kenya, Zambia, Ethiopia, Zimbabwe, Seychelles, Mauritius, Uganda, Tanzania and Cote D’Ivoire – first-hand insights into the array of unique experiences, attractions and activities that Dubai offers, with the spotlight falling on the city’s upcoming summer calendar, starting with the cultural activities during the holy month of Ramadan, followed by the Eid in Dubai celebrations and the Dubai Summer Surprises. In addition to visiting a number of key attractions across the city, the delegation also attended the  Dubai Tourism Conference and Workshop on 3 June, which provided an overview of Dubai’s tourism offerings and the kind of support that is being offered to the African travel trade to promote Dubai in their continent. Presentations were also made by officials from the different agencies and divisions of Dubai Tourism such as Dubai Festivals and Retail Establishment (DFRE),  the organiser of major festivals in Dubai, digital and marketing communications and Dubai Calendar.

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