Tag Archives: Dubai Tourism

India retained the top spot on Dubai’s list of source markets in 2017, contributing 2.1 million visitors and becoming the first country to cross the two-million mark in a single year. The country’s performance represented a 15 per cent year-on-year increase and validated, among other factors, the success of Dubai Tourism’s ongoing collaboration with Bollywood superstar Shah Rukh Khan in the #BeMyGuest campaign. Commenting on the annual performance, His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “Under the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the emirate has continued to capture share of the global outbound travel market, complemented by a significant increase in tourism-driven economic contribution to the country’s GDP.” Driven by India, the South Asia region, in the third place, contributed an 18 per cent share of over 2.8 million visitors, up a strong 10.6 per cent, followed by the Middle East and North Africa (MENA), and North and South-East Asia regions sharing the fourth position, each contributing close to 1.7 million visitors and independently commanding 11 per cent share, the former recording a 3.2 per cent increase and the latter, an impressive 23.6 per cent over 2016 visitation figures.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has collaborated with two digital tour apps to launch two new free Dubai tours that will help visitors discover and learn more about historic sites and landmarks in the city. The tours, titled ‘Metro Moments’ and ‘Al Fahidi Architecture Tour’, are available to download for free from the Apple Store and Google Play. Supported by GPS technology, both tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real time, depending on the user’s location. The pre-recorded audio is available in English, Chinese and German and each tour also comes in text form and is accompanied by a map to help with navigation. Yousuf Lootah, Executive Director, Tourism Development and Investments at Dubai Tourism, said, “In accordance with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, we are continually looking for ways to enhance the visitor experience in Dubai, ensuring it is a city that is accessible for all. The launch of these audio tours will help people from all over the world gain an enhanced understanding of Dubai.”

The Dubai Fountain is set to add the Korean pop song, ‘Power’ from the popular Korean boy band EXO to its list of melodies. The song’s inauguration will take place on January 16, 2018. In addition to key media representatives from UAE, GCC, China and South Korea, influencers and fans as well as EXO members and organisers are expected to watch the premiere of the song played at the fountain. “We are thrilled that visitors to The Dubai Fountain will be entertained with EXO’s latest song. Dubai is at the crossroads of the world and it’s only fitting that a major Asian group’s music should become an integral part of one of the most visited attractions in the city.” said Issam Kazim, CEO, Dubai Tourism. Ahmad Al Falasi, Executive Director – Group Operations, Emaar Properties, said, “Our goal with The Dubai Fountain is to engage every visitor and offer them a memorable time through spectacular performances set to world-famous songs.  The rhythmic swaying of the fountain to the beats of Power will be a delight for all, especially for fans of K-Pop.”  

An introduction conference ‘Beautiful China Amazing Ningxia’ held at JW Marriott Marquise in Dubai was organised by Tourism Development Commission of Ningxia Hui Autonomous Region and prepared by China Travel Service of Ningxia, representatives from Dubai Tourism Bureau, Chinese and foreign travel agencies along with news media attended the event. Qiu Weining, Senior Executive, International Operation Department, Dubai Tourism Bureau began the conference with a welcome speech. “Dubai creates as world travel destination at all times and welcomes other tourism bureaus from all over the world to promote themselves with inclusive attitude. Ningxia is a very beautiful place and worth to pay visit”, he said. Hu Ling, Vice President, Chia Association of Travel Services, Chairman of Ningxia Travel Agency Association, then delivered a speech. She said, “Ningxia with its abundant scenic spots and traditional Hui folk culture, is one of the world’s 46 best places to visit, according to The New York Times.”

Maintaining its stance as the strongest market in the region, Dubai once again recorded a 7.5 per cent increase in tourist arrivals in Q3 2017, according to the latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). A total of 11.58 million international overnight visitors arrived in Dubai during the first nine months of 2017, reflecting a 7.5 per cent increase over the same period last year. India retained the top spot on Dubai’s list of source markets for inbound tourism, with 1,478,000 Indian tourists arriving in the city between January and September, registering a significant 20 per cent rise over the same period in 2016. This increase affirmed the effectiveness of various innovative promotional activities driven by Dubai Tourism in the market, including collaborations with Bollywood superstar Shah Rukh Khan. Almost all the top 10 markets – with the exception of Oman and Kuwait, which saw declines of 23 and 3 per cent respectively – posted healthy increases in tourist traffic.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) undertook efforts to enhance the emirate’s position as the ‘cruise hub of the region’. Dubai Tourism exhibited at Seatrade Europe, held in Hamburg last month, under the Cruise Arabia banner, brought together the tourism authorities of Dubai, Abu Dhabi and Bahrain with the goal of promoting the region as a whole.  Dubai Tourism’s latest promotional drive was aimed at attracting more cruise tourists, specifically from Europe and India. The Dubai delegation at Seatrade Europe was headed by Jamal Humaid Al Falasi, Director of Dubai Cruise Tourism, and joined by several other relevant Dubai government entities and private sector stakeholders. Commenting on Dubai Tourism’s latest cruise activities, Jamal Humaid Al Falasi said, “Our participation at Seatrade Europe came at a time when cruise lines traditionally hold their discussions with destinations and service providers to plan for the subsequent seasons. We are pleased to have participated in the event under the Cruise Arabia banner, as it underlines the members’ commitment to further develop cruise tourism business in the region.”

Dubai’s Department of Tourism and Commerce Marketing (DTCM) introduced its innovative Hospitality Sustainability Board Game to all hotels under the Jumeirah Group. Around 40 professionals from hotels under the Jumeirah Group and students of Emirates Academy of Hospitality Management participated in the event held on October 4. The Board Game is an important awareness tool of the Dubai Sustainable Tourism (DST) initiative launched by Dubai Tourism that aims to encourage hotels in the emirate to focus more on eco-friendly practices and efficiently manage their resources. More than 400 participants from over 150 establishments in Dubai played the game so far during events and roadshows organised by Dubai Tourism. The latest game was hosted by Peter Stubbs, Director of Compliance & HSE, Group & Corporate, Jumeirah Group while Solaiman Al Rifai, Senior Project Manager, Tourism Development and Investments, Dubai Tourism made a presentation on DST and explained the mechanics of the game. The Board Game was developed jointly with Emirates Wildlife Society-WWF, one of four key partners of DST initiative.

As people come together to celebrate the joyous Eid Al Adha holiday, Dubai Festivals and Retail Establishments (DFRE) an agency of Dubai Tourism, has released the line-up of exciting events and activities taking place across the city for residents and tourists to enjoy. As there are many GCC visitors during this period many interesting programmes are lined up. It will consist of two concerts taking place across the city by two renowned Arab music icons. On September 2, Emirati singer Shamma Hamdan will perform at Dragon Mart 2 at 6.30pm whilst later in the week Mohammed Abdo will take to the stage at Dubai World Trade Centre on 6 September at 9pm to delight fans with a raft of hit songs. The highly anticipated fireworks will take place on the first day of Eid at Dubai Festival City at 9pm and 11pm. Firework displays will also take place at The Beach opposite JBR daily from August 31 to September 3 at 8.45pm. The venue will also host various performances on a daily basis to keep families entertained throughout the Eid holiday. La Perle as it opens its doors this Eid from 31st August. Sports-lovers can head to Dubai World Trade Centre which is hosting the 7th edition of Dubai Sports World featuring sports, tournaments, academies and activities designed for both serious athletes and sporting novices of all ages.

More than 100 human resources experts from Dubai’s hospitality sector attended the 2nd Dubai College of Tourism HR Forum organised recently by the Dubai College of Tourism (DCT). The Forum was designed to provide recruitment and training specialists in hotels the opportunity to get a better understanding of UAE’s labour laws and find solutions to various work-related challenges. DCT, an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism),  plays a key role in human resources development in the emirate’s tourism industry and serves as a crucial link between Dubai Tourism and the trade to further enhance the quality of tourism services and the overall visitor experience. During the event held at The Address – Boulevard Hotel, speakers from government and private sector entities addressed the gathering of human resources professionals, covering topics such as Emiratisation, labour laws, and recruitment of staff. The participants were able to glean useful information and get advice from experts during the Q & A session that followed each presentation. Olivier R. Harnisch, CEO of Emaar Hospitality praised the work done by DCT and highlighted the fact that its Emiratisation objectives align with that of Emaar Hospitality. Major Majid AlZarouni, Head of Licensing Department, Security Industry Regulatory Agency (SIRA), a unit of Dubai Police that is responsible for the training of security guards, spoke on issues related to the hiring of security guards including their visas and salaries.

This year, Dubai Tourism has provided alternate higher education options for high school leavers, who dont wish to take the traditional academic route to university. The newly inaugurated Dubai College of Tourism, a government-backed institution that will specialise in vocational training for the Emirate’s thriving tourism and hospitality sectors, is now accepting applications for its September 2017 ‘Introduction to the Tourism Industry’ course. The vocational courses offered by DCT have been designed to provide a middle ground between on-the-job training and a purely theoretical degree. Students will learn practical and marketable skills that have a direct application in real life, and the training will open new doors, allowing students to explore a myriad of exciting and rewarding career opportunities. DCT’s courses are focused around five core faculties – Tourism, Events, Hospitality, Retail and Culinary Arts – and aims to help young people learn various trade and soft skills from established professionals in the industry. The college aims to educate and empower the future leaders, entrepreneurs and employees of Dubai’s expanding tourism industry, ensuring a steady pipeline of highly trained hospitality professionals for the city. Until now, there have been very limited options for this type of vocational training within Dubai. According to a 2014 Deloitte study, only one to three percent of Dubai’s students enrol in vocational education after high school, something which could lead to labour shortages within key industries in the future. With Dubai’s tourism and hospitality sectors set to employ a workforce of more than half a million by 2020, the dedicated industry-focused vocational training offered by DCT, has never been more important.