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The Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi) is set to launch ‘Abu Dhabi Culture’ app on February 27. The digital initiative will act as a one-stop reference point for all information relating to culture in Abu Dhabi  and will be available in three languages – Arabic, English and French. It will feature on iOS and Android and can be accessed online at abudhabiculture.ae. The initiative, planned to launch as part of UAE Innovation Month, will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. ‘Abu Dhabi Culture’ will educate culture-seeking locals, expats and tourists on one level, at the same time as becoming a reference point for researchers and academics in search of more detailed information. “This product has been designed to maximise accessibility to Abu Dhabi’s rich cultural landscape,” said HE Saif Saeed Ghobash, Director General, DCT. “The Abu Dhabi Culture digital experience will be a truly connected hub, immersing users and inspiring them to experience our culture for themselves. The mobile app will provide a ‘360 degree experience’, a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip,” Ghobash said.

According to figures released by the Department of Culture and Tourism – Abu Dhabi (DCT), the emirate recorded an impressive 9.8 per cent year-on-year rise. The number of guests staying in Abu Dhabi during the year rose by 10.3 per cent to reach 4,295,030 across its 131 hotels and hotel apartments. The Al Ain Region recorded a 5.5 per cent increase to 450,328 guests across its 20 hotels and the Al Dhafra Region rose 8.2 per cent to number 130,180 guests at its 11 hotels and hotel apartments. HE Saif Saeed Ghobash, Director General, DCT, said, “Record numbers of people are visiting Abu Dhabi year after year and we continue to go from strength to strength in positioning ourselves as a distinctive global tourist destination steeped in culture and heritage. A near double digit year-on-year growth in the number of guests staying in all three regions of the emirate is testament to our drive and determination in helping the emirate evolve as a ‘must-visit’ place. Abu Dhabi’s unique cultural archetypes, combined with diverse natural landscapes, cultural and historic sites will continue to help us grow by 11 per cent per annum to achieve 8.5 million visitors by 2021.”

Eng. Hussain Nasser Lootah, Director General, Dubai Municipality, along with other members of the Dubai Safari team welcomed the UAE dignitaries and VIPs at the opening recently. As part of the visit, Eng. Lootah hosted a tour of the 119-hectare park, including stops at the Arabian Village, African Village as well as the open Safari Village, in addition to the UAE’s largest walk-through aviary. “Dubai Safari would like to thank its guests for visiting the park today. It was our honour to host them and give them a tour of the various villages and activities that make Dubai Safari a must-visit experience for both UAE residents as well as visitors from around the world,” said Eng. Lootah. Dubai Safari is open daily from 9 am to 5 pm including all public holidays and is located at Al Warqaa 5 district across Dubai’s Dragon Mart off the Dubai-Hatta Highway. There are different tickets available to the public at Dubai Safari like the Safari Park ticket and Combo Ticket. Senior citizens and children under the age of three are allowed to enter Dubai Safari for free.

The opening of Louvre Abu Dhabi on Saadiyat Island and the hosting of Formula 1 Etihad Airways Abu Dhabi Grand Prix contributed to a dramatic surge in hotel guests staying in the emirate during November. The month saw a 16 per cent rise in guests in Abu Dhabi’s hotels and hotel apartments compared to the same period in 2016, according to figures released by the Department of Culture and Tourism – Abu Dhabi. With 4.3 million hotel guests staying in accommodation across Abu Dhabi city, Al Ain Region and Al Dhafra Region in the first 11 months of the year, the emirate has witnessed 9 per cent year-on-year growth and is on target to reach a record 4.9 million guests by the end of December. HE Saif Saeed Ghobash, Director General, Department of Culture and Tourism – Abu Dhabi, said, “While November and Q4 is traditionally a strong period for us, particularly with visitors from Europe, we are encouraged by the sector’s performance during the month and the increase in hotel guests across all three regions. The opening of Louvre Abu Dhabi was a monumental event, not only for Abu Dhabi but also for the whole of the country and indeed the region, contributing enormously to our appeal as a ‘must visit’ destination.”  

In its move to becoming an edutainment destination, Dubai municipality unveiled a sneak peak at the upcoming Dubai Safari set to be launched soon. Over 2500 animals will represent more than 250 species with interesting visitor engaging activities for all ages. The park is set on 119 hectares covering Middle East, Africa and Asia as regions with a special Safari village where a group of 15 to 20 visitors at a time will be able to have a first-hand experience of being close to wild animals. During an exclusive first-look media event hosted by Dubai Municipality at Dubai Safari, Eng. Hussain Nasser Lootah, Director-General, Dubai Municipality for Communications and Community Sector, said, “Dubai Safari is more than just a wildlife park. Our vision for this project is to offer a highly engaging edutainment experience that fosters education on animal welfare, inspires a sense of learning about wildlife diversity and raises awareness on what makes wildlife protection a top priority.” A diverse array of activities like feeding, listening to animal stories, etc, promises to make the park an exciting destination for hands-on learning and endless fun.

Hotel guests to all three regions of Abu Dhabi increased in total by 5 per cent in September as compared to the same month in the previous year, according to figures released by the Department of Culture and Tourism, Abu Dhabi. Increases for hotel guests have been recorded as 14 per cent in the Al Dhafra Region, 8 per cent in the Al Ain Region and 4 per cent in Abu Dhabi city with a total occupancy rate of 69 per cent. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Globally, we have invested heavily in marketing Abu Dhabi as a destination of distinction with an emphasis on its history, culture and heritage. Our strategy is to highlight Abu Dhabi as a wealth of natural and man-made attractions across all regions while providing luxurious yet affordable choices of accommodation.” While September saw a slight drop in domestic tourists into Abu Dhabi, the month was marked by a surge in Chinese hotel guests, recording an increase of 133 per cent in comparison to September 2016. India remained the largest international source market with more than 33,000 hotel guests during the month.

The Department of Culture and Tourism, Abu Dhabi will launch an incentive scheme to develop content and programme collaboration with the private sector to drive inbound tourism growth. Already home to more than 800 events including spectacles such as the Formula 1 Etihad Airways Grand Prix, Abu Dhabi Food Festival, Abu Dhabi HSBC Golf Championship and the Abu Dhabi Classics international concert season, the tourism body is now incentivising international, regional and local companies to build on this success and further enhance the programme. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Throughout the year, we host a wide range of flagship events as part of our ongoing commitment to creating rich, engaging and vibrant cultural experiences for our residents and visitors. We intend to expand our events calendar in partnership with the private sector while adding value to our established events programme.” The Advantage Events Abu Dhabi initiative is being introduced to boost the emirate’s appeal as a thriving tourism destination by funding leisure and entertainment events driven by the private sector.

Louvre Abu Dhabi has signed the first exclusive platinum partnership with Etihad Airways. The ceremony took place under the museum’s dome and its ‘Rain of Light’ effect. Louvre Abu Dhabi will officially open on November 11 as an iconic landmark on the city’s geographical, cultural and tourist landscape. H.E. Saif Saeed Ghobash, Director General, Department of Culture & Tourism–Abu Dhabi, said, “This important partnership comes at an exciting time as we prepare for our grand opening next month. Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of universal is about understanding human connections from the beginning of time until the present through art. We look forward to celebrating Louvre Abu Dhabi’s opening with the support of our Platinum partner.” As a platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi. Peter Baumgartner, Etihad Airways Chief Executive Officer, said, “Louvre Abu Dhabi is a universal institution showcasing the achievements of mankind in art, in culture, in humanity – a beacon welcoming visitors to these shores for generations to come. Etihad Airways and Louvre Abu Dhabi are two leading characters in the same story and we share a deep bond. As the national airline of the UAE, flying from Abu Dhabi to the world, we are also a universal connector of people. Together with our partners at …