Tag Archives: DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Mubadala Foundation signed a partnership agreement, where the latter will contribute AED 50 million to the emirate’s cultural industry over the next five years in a first-of-its-kind agreement. The partnership marks a significant step forward in their shared mission to transform and elevate the emirate’s vast cultural landscape, with Mubadala Foundation also being appointed as an ‘Education & Community Partner’ of DCT Abu Dhabi’s across the culture sector, including the Saadiyat Cultural District and other similar sites. The close cooperation between DCT Abu Dhabi and Mubadala Foundation presents an important commitment to fostering cultural programmes and initiatives, including projects with the renowned Louvre Abu Dhabi and the highly anticipated Zayed National Museum. His Excellency Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said: “At DCT Abu Dhabi, we have cultivated compelling partnerships that are central to community development and fuel economic progress that aid Abu Dhabi’s wider global ambitions. Our commitment to this is reinforced by the signing of this partnership with Mubadala Foundation, underscoring our promise to transform the emirate into a global centre for culture and creativity. Through this stakeholder collaboration, we are poised to deliver unparalleled experiences to visitors from around the globe and enable the creation of a dynamic cultural ecosystem that invites exploration and engagement.”  

The Department of Culture and Tourism – Abu Dhabi kicked off Abu Dhabi Travel & Tourism Week (25-30 September), a platform which brings together the emirate’s travel and tourism industry to foster growth and reinforce Abu Dhabi’s status as a global tourism hub. The initiative aligns with the emirate’s broader vision to welcome over 24 million visitors this year and further enhance the business and leisure tourism industries, driving economic impact to the UAE capital and beyond. The week starts with the first City Tourism Briefing event and supports the roll-out of Abu Dhabi Business Events Forum, Abu Dhabi Wedding Show and the Future Hospitality Summit, leveraging the collective power of many tourism stakeholders from diverse industries all contributing their expertise and insights to drive progress. HE Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “The Abu Dhabi Economic Vision 2030 drives our ambitions to build a strong foundation of strategic partnerships that facilitate the establishment of the emirate as a thriving global hub for business, investment, and leisure travel.  The Abu Dhabi Travel & Tourism Week is set to unlock new opportunities that reaffirm our commitment to positioning Abu Dhabi as a dynamic and sustainable hub for tourism.  We look forward to fostering growth in the sector by accelerating high-potential industries such as gastronomy, aviation, and business events and welcome all of our partners and future collaborators to join us in our journey.” Abu Dhabi Travel & Tourism Week will advance the emirate’s tourism industry across a range of sectors, such as Meetings, Incentives, Conferences and Exhibitions (MICE) events, hospitality, destination marketing, weddings, tourism strategy, and more.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has unveiled updates to its holiday homes policy, with farmhouse owners now able to obtain licenses to transform their properties into holiday homes. The update is designed to diversify accommodation offerings available in the emirate and unlock new economic advantages for farm owners. The expansion of the policy is in alignment with recent decisions by the Abu Dhabi government which facilitates farm owners to secure licenses for economic activities. DCT Abu Dhabi’s updated holiday homes policy now includes farm stays, caravans, and RVs, and allows landlords and residential unit owners to obtain more than one holiday home license for multiple units, presenting a key opportunity for investors and property management firms. HE Saleh Mohamed Al Geziry, Director General for Tourism at the Department of Culture and Tourism – Abu Dhabi said: “Our expansion of Abu Dhabi’s holiday homes licencing policy to allow farmhouses to offer guest accommodations will support both Abu Dhabi’s hospitality and agri-tourism sectors. As the emirate witnesses substantial tourism growth, it is imperative that we continue to offer visitors unique and sustainable experiences that reflect our rich heritage and renowned Emirati hospitality.” DCT Abu Dhabi is providing guidance to farmhouse owners seeking to register their properties, including organising sessions on navigating the licensing system and clarifying the requirements. In addition, a comprehensive guidance manual has been made available on the official DCT Abu Dhabi website. Farmhouse owners have a grace period of six months to initiate the licensing process for their properties, aimed at ensuring a seamless transition and avoiding any potential penalties. Committed to fostering diverse and enriching experiences for all visitors to the …

Yas Island has launched a virtual exploration platform, offering international visitors access to the emirate’s iconic landmarks. The users’ digital avatars provide a journey through attractions and cultural sites, showcasing Abu Dhabi as a leading tourism destination.  The initiative is part of a pioneering collaboration between the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Aldar, Miral, twofour54, and Ethara. The virtual Yas Island experience was developed by Super League and breaks through on Roblox, accessible at Yas Island Tycoon – Roblox. Users’ digital avatars take a journey through key Abu Dhabi landmarks on Yas Island and beyond, including SeaWorld Yas Island, Abu Dhabi, Yas Marina Circuit, Etihad Park, Aldar Square, twofour54’s Yas Creative Hub, and an Experience Abu Dhabi dedicated area featuring Louvre Abu Dhabi, Mamsha Al Saadiyat, Sir Bani Yas Island, Al Ain Oasis and Al Jahili Fort. Participants will be able to traverse the 25-square-kilometre virtual site and experience a playable, socially engaging world designed to entertain and inform audiences globally. Throughout a blend of interactive experiences, immersive environments, games, and soon to come one-of-a-kind events, players can explore and build cultural and entertainment attractions within Abu Dhabi. As users progress through the virtual destination and its attractions, they will experience more adventures such as theme park rides, driving across Yas Island in race cars and constructing virtual homes. Customisable avatars and surprise awards are part of every player’s personalised adventure. The gamified experience will continually evolve with new partnerships and experiences. His Excellency Saeed Al Fazari, Strategic Affairs Executive Director at DCT Abu Dhabi, said: “This immersive adventure in the virtual realm is the latest example of Abu Dhabi’s commitment to utilising innovation …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) signed a Memorandum of Understanding (MoU) with Franco-Dutch airline Group Air France-KLM, forging a strategic partnership that will enhance connectivity between Abu Dhabi and Europe further positioning the emirate as a preferred tourist destination. The signing ceremony, held at the Louvre Abu Dhabi, was attended by HE Saleh Mohamed Al Geziry, Director General of Tourism at DCT Abu Dhabi; Angus Clarke, Chief Commercial Officer of Air France-KLM; Olivier Piette, Senior Vice President – Network of Air France; and Maureen Bannerman, Chief Commercial Officer of Abu Dhabi Airports. The partnership expands Abu Dhabi’s global connectivity through daily flights to Paris, whose flagship carrier Air France is a Skytrax Top 10 airline. Furthermore, the MoU reinforces Abu Dhabi’s goal to attract more than 24 million visitors by the end of 2023 and its commitment to build on its destination awareness. Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi said: “This partnership signifies DCT Abu Dhabi’s commitment to promote, protect and progress the tourism sector of Abu Dhabi and elevate the emirate’s status as a global destination. By fostering long-term partnerships with trusted international carriers, we are enabling visitors from around the world to visit and witness our rich heritage and diverse culture. This increased connectivity not only enriches the experience for travellers but also positions Abu Dhabi as an additional access point to the East”. Angus Clarke, Chief Commercial Officer, Air France-KLM, added: “We are proud and privileged to be working with DCT Abu Dhabi on this new venture. Abu Dhabi is emerging as a truly global aviation centre, catering to millions of passengers …

Abu Dhabi’s unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022. DCT Abu Dhabi’s research reveals that culture was the primary reason for travel for almost half (47 per cent) of international tourists. With the rise of the culture-seeker segment, about 4 million visitors are expected at DCT Abu Dhabi’s cultural sites this year – more than one million additional visitors compared with the previous year. His Excellency Saood Al Hosani, Undersecretary at DCT Abu Dhabi, said the plans to promote and protect the emirate follow a strong 2022 performance that demonstrated innovation, resilience and integration of Abu Dhabi’s culture and tourism sectors. His Excellency Al Hosani said: “With culture at the heart of everything we do, we have set bold and ambitious targets for 2023 as we promote, protect and progress Abu Dhabi and share it with the world. We are proud to share some of our 2022 results, which powerfully demonstrate how we re-ignited the engine of growth through resilient culture and tourism sectors, with visionary leadership and key partnerships across the different creative industries. “We are progressing Abu Dhabi by creating new job and career opportunities and enabling growth across the culture sector throughout the culture and creative industries (CCI) while enabling business and leisure tourism to thrive. Our purpose is to share Abu Dhabi with the world and enrich lives.” With the promotion and protection of culture central to its mandate, DCT Abu Dhabi is building on the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the UAE’s Founding Father, to strengthen national identity, nurture talent, create better awareness of Emirati heritage and …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted a series of events in major cities across the GCC including Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain and Oman to launch the highly anticipated SeaWorld, Yas island, Abu Dhabi, and Experience Abu Dhabi’s ‘One Summer Isn’t Enough’ offering, in partnership with 20 key stakeholders including hotels, city attractions, and agencies. The roadshow provided GCC travel trade professionals with the opportunity to learn more about the various attractions and experiences that Abu Dhabi has to offer as well as the emirate’s new promotions and travel products. Highlights included SeaWorld Yas Island, Abu Dhabi, the latest addition to Abu Dhabi’s tourism landscape, which promises to offer an unparalleled experience to visitors when it opens on 23 May. Abdulla Yousef, Director of Travel Trade and Market Development at DCT Abu Dhabi, said: “This GCC roadshow will be an effective tool for promoting the new, highly anticipated SeaWorld Abu Dhabi, as well as Abu Dhabi’s exciting summer season offers, providing an ideal opportunity to showcase our family-friendly offerings and luxury experiences to families and visitors from across the GCC. With the Kids Go Free and Stay More, Pay Less offers, and with our location just a short flight away, we are confident that the emirate will be recognised as a top destination for families and friends looking to create memorable summer vacation experiences. We look forward to welcoming visitors to Abu Dhabi and showcasing all that our vibrant city has to offer.” Located on the emirate’s entertainment hub Yas Island, alongside popular attractions Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World Abu Dhabi, this state-of-the-art theme …

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a Memorandum of Understanding (MoU) with (ADNEC Group, owner and operator of the largest exhibition venue in the Middle East, the Abu Dhabi National Exhibition Centre, in a strategic step towards its future business development strategy. The newly formed ADCEB and ADNEC Group Joint Fund is a continuation of ADCEB’s strategy to harness public-private partnerships to drive increased B2B events and incentive travel in the emirate. The fund will provide additional financial incentives and support to corporate meeting planners and incentive houses, while simultaneously reiterating that Abu Dhabi is a safe destination that is fully open for business tourism. The partnership will combine the joint marketing efforts of ADCEB and ADNEC Group to raise awareness of the emirate’s readiness to host large Meetings, Incentives groups. H.E. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “This partnership with ADNEC Group is a tremendous step in further solidifying our position as a leading global destination for business events of all kinds. With ADCEB’s experience and expertise and ADNEC Group’s impressive portfolio of event, tourism and hospitality assets, together we can create the ultimate destination package that showcases the best of the emirate and attracts ever greater numbers of large-scale and high-profile events to Abu Dhabi.” Humaid Matar Al Dhaheri, Managing Director & Group CEO of ADNEC Group, said: “We are pleased to partner with the Abu Dhabi Convention and Exhibition Bureau to launch the joint fund for organisers of international corporate meetings and events, who are interested in holding their events at the Abu …

Abu Dhabi convention and exhibition bureau (ADCEB) will educate corporates, associations, event organisers, MICE agencies, and other industry stakeholders in South Korea about Abu Dhabi’s strong MICE proposition, highlighting it as a dynamic global destination for business events. Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “We are excited to open our first representative office in South Korea to further establish Abu Dhabi as a premier destination for meetings, incentive travel, conferences, and exhibitions. As we remain focused on progressing the emirate, growing our network of international offices will help us expand Abu Dhabi’s reach in newer markets. With the recent easing of travel restrictions in South Korea, we anticipate great demand for outbound MICE travel, making it the best time for us to establish our presence in this market.” In recent years, ADCEB has accelerated its financial and non-financial support towards strategic business events, which includes the launch of Advantage Abu Dhabi 2.0, an enhanced subvention programme that offers event organisers an array of support throughout the event planning cycle, comprising financial assistance and destination-driven value-adds. ADCEB continues to build strategic partnerships that ensures event objectives are met with world-class experiences for both planners and attendees. Earlier this year, ADCEB formed a strategic partnership with Etihad Airways, to further bolster support for MICE travel groups travelling to Abu Dhabi. Through this collaboration, ADCEB can offer eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE travel group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients who host their business events and incentive …

Leading growth and transformation consultancy Prophet announced the launch of the destination brand and launch campaign for Abu Dhabi Department of Culture and Tourism (DCT). Armed with the desire to position Abu Dhabi as more diverse, open and progressive, and to better promote the emirate’s heritage and culture, DCT engaged Prophet to design a destination brand and campaign that could work to inspire, excite, restore and welcome the world to enjoy its unique offering. “Abu Dhabi has been developing rapidly and it was our job to tap into the essence of this fascinating place and design a brand and campaign to share with the world,” said Jessica Holdcroft, partner at Prophet who led the strategy on the project. “We took a customer-centric, data-led, approach to developing the brand, starting with a deep immersion in all that Abu Dhabi has to offer – both the tangible and the intangible – and to see first-hand the diversity of experiences on offer.” The new campaign: Experience Abu Dhabi. Find Your Pace has now been unveiled in Abu Dhabi, the GCC, France, the U.K. and the U.S. Celebrating its Emirati heritage and seamlessly connecting it to the living culture offered by the Saadiyat Cultural District – home to the Louvre Abu Dhabi – and Yas Island’s exciting theme park and waterfront attractions, the destination campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences, at their own pace. From the positioning and messaging, to the verbal and visual expression, the campaign was designed to support Abu Dhabi’s growth ambition to be among world-class destinations of choice,” said Clive Rohald, partner and executive creative director at Prophet. “In order to bring the new tourism destination …