Tag Archives: Arabic

Marriott relaunches Arabic website

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Marriott International has announced the re-launch of its Arabic website to enhance the online customer journey of the Arab traveller. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement detailing the company’s ambitious growth plans for the Middle East and Africa region where it will expand its current portfolio by 50 per cent, and as a result add 30,000 jobs. With such an emphasis placed on the region, the relaunch of its Arabic website is the next step in an exciting growth story. To mark the occasion this Ramadan, Marriott International hosted a Majlis panel joined by Aida Al Busaidy, Director, C2C Marketing & Campaigns at DTCM, Talal Al Rashed, Co-founder Contourage and Hospitality Consultant and Vladimir Dabbah, Vice President, Global Sales MEA at Marriott International. The esteemed panel discussed the importance of catering to the Arab Traveler, who often have a fierce sense of pride and remaining true to their identity. Arab travellers generate more than double room revenue per stay compared to other travellers, and annual revenue per Arab customer is 38 per cent higher than other travelers. In order to cater to the traditional customs of the Arab travelers, symbols of Arab culture should be demonstrated in both communication and on hotel properties.

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Cleartrip launches website in Arabic

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Cleartrip has officially launched a website in Arabic to support its GCC market expansion efforts and provide users in the region with localized browsing and booking capability. The new website includes content and promotions relevant for Arabic-speaking audiences and comes with a host of useful features, tools and functionalities designed to allow travellers to more easily make and manage reservations. There are also exciting offers and benefits displayed on the website which the users can make use of when booking online through Cleartrip. Cleartrip’s website experienced a 30% increase in traffic from mobile devices during the first week of Ramadan, and the launch of a dedicated website in Arabic is expected to further accelerate bookings. Innovations in payment security, along with the launch of new government initiatives in the UAE and the proliferation of e-commerce startups, have increased consumer trust in online payments. This, in turn, is expanding the market opportunity for Cleartrip.

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Ascott customises to cater to Arabic guests

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International serviced-residence owner-operator The Ascott Limited has launched a dedicated Arabic website to meet the demand of its Arabic guests. The new website, www.ascottmea.com, designed in both Arabic and English, offers in-depth information on properties as well as other areas such as “Ascott Social”, and also promotional ads, guest blogs, stories on the events happening at various properties, social media feeds and a local’s perspective of “City Life”. To complement the launch, Ascott is running a competition to win weekend getaways to Paris or other destinations across the GCC. “A large percentage of our guests within the GCC are Arabic and we are excited to be able to offer them the convenience of booking online in their preferred language,” said Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey.

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