The International Government Communication Centre (IGCC) has announced March 20–21, 2019 as the dates for the 8th edition of the International Government Communication Forum (IGCF) to be held under the theme ‘Behavioural Change Towards Human Development’. Organised by Sharjah Government Media Bureau (SGMB), IGCF 2019 will host prominent figures and top officials from around the world, including heads of state and governments, thought leaders, directors of regional and international organisations, representatives of civil society and study and research centres, media personnel and students of mass communication and media. Sheikh Sultan bin Ahmed Al Qasimi, Chairman, Sharjah Media Council (SMC), highlighted the unique focus of IGCF 2019, saying, “IGCF’s previous editions have successfully strengthened communication structures and tools by shedding light on several issues of importance in the field across nations and governments. The 2019 edition is set to be one of the IGCF’s most specialised. It will be tailor-made to assess the role of government communication in promoting positive behaviour around issues of national interest. Government communication’s mission is to enhance people’s awareness and seeing the larger public interest as part of their own. This can only be achieved when governments use communication to influence personal and social practices in a way that will enable individuals to fully understand their role in the success of national plans.” Local and international communication experts, together with behavioural specialists will come together at IGCF 2019 to deliberate on how to realistically incorporate sociology and human sciences into the development and implementation of successful government communication campaigns.