Sharjah promotes its offerings at South Asian trade show in Delhi

The Sharjah Commerce and Tourism Development Authority (SCTDA) attended the 4th South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show, in New Delhi, India where they showcased the emirate’s best tourist  spots, popular leisure activities and unique culture and traditions. SATTE was held from January 31 to February 2, 2018 at Pragati Maidan and saw over 12,000 visitors worldwide.
H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017. As the South Asian nation is one of our priority markets, this year’s SATTE is an opportunity to encourage more Indian tourists to explore Sharjah’s beauty. We also hope to utilise SATTE’s popularity to enhance the emirate’s brand in major markets worldwide as well as achieve growth in terms of the number of international tourist arrivals in the coming years.”
Over the last two decades, SATTE has become the launch platform for many countries from across the globe to conduct business in and with India. SATTE has been working closely with the Ministry of Tourism, the World Tourism Organisation (UNWTO), and the Pacific Asia Travel Association (PATA), among many other leading associations.